MusLi (Museums Literacy) - Fondazione Fitzcarraldo

54 MusLi - No qualifications needed: museums and new audiences
case 02
The survey also investigated which aspects could become on the contrary motivational factors, asking
first which ones could be additional or collateral activities that the older would feel like doing
after the visit:
38.30% a convivial meeting (time for tea or coffee together)
27.72% visiting the city centre
22.23% returning back to home immediately
When was asked to the interviewees which museums they would like to visit, about 22% answered
they did not want to visit any 5 .
And then, when asked how they preferred to visit a museum, that is to say, what their needs and expectations
were, the answers were:
40.45% in organised groups
34.57% with friends or acquaintances
30.26% with a partner 6
Asked how long a visit should last, 56.81% of the sample answered it should last between one and two
hours, and no more.
Under what conditions would they visit the museums?
51.13 % guided tours
51.03 % receiving some introductory information, and then guided tours
32.03 % if there was comfortable public transport 7
The sample interviewees’ preference for being guided in the museum was confirmed by the answer to
the question: what do you deem useful in a museum?
Guided tours were considered useful by
70.03 % of the sample, while for
46.13 % accessibly written information about objects was also fundamental
34.18 % videos
34.18 % services for visitors
25.27% comfort in museum spaces
5 This might be considered, within this survey at least, as the “minimum threshold”; the percentage of people one could expect never to visit a museum in their ‘third
or fourth age’.
6 In this case it was possible to give multiple answers.
7 Here also, multiple answers were possible.