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comStar Firewall alert - PhaseThrough

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Matrix overview . . . . . . . . . . . . . . . . . . . . . . . . . . . .<br />

18<br />

advertising/Spam<br />

Of course, you can’t mention the Matrix and media without<br />

discussing advertising … or spam. Corporations love AR because<br />

it allows them to constantly throw advertisements at potential<br />

customers. Everyone’s link is constantly tracking their spending<br />

patterns, sending purchasing—even just browsing—data back<br />

to parent corporations, who hoard the data like a dragon does<br />

gold. Pause by a window display of sporting equipment? Browse<br />

the site for a ski lodge in the PCC? Don’t be surprised to have<br />

dozens of vacation offers, sales ads for outdoor sport equipment,<br />

promotional offers for winter clothing, and even multiple offers<br />

of “snow-bunny” hook-ups clogging up your commlink. By<br />

analyzing your buying patterns, your spending habits, and your<br />

shopping preferences, corporations can target you with specific<br />

ads designed to get you spending.<br />

There is a fine line between advertising and spam, however.<br />

Everyone has their own definition of where this line is drawn—<br />

personally, I tend to drop an ID as soon as I get repeat ads for<br />

services, which takes anywhere from a few days to a couple of<br />

weeks. Once the line is crossed, all that virtual junk becomes spam.<br />

Spam filters are sold by every major ‘link provider, software developer,<br />

and megacorp. The catch is that while they may temporarily<br />

filter out competitor’s spam, they invariably allow their own affiliates’<br />

spam to get through. Singularity’s SafeShield and Renraku’s<br />

SPAMOUT! are popular, although SafeShield tends to shut your<br />

‘link down completely when it gets overwhelmed in a spam zone.<br />

SprawL ManageMent<br />

Cash strapped cities and governments privatized most essential<br />

sprawl management functions decades ago. The wireless Matrix<br />

is no different. Touting wireless Matrix as the future, promising easier<br />

administration and lower costs, private corporations led by NeoNET<br />

fought over lucrative government contracts to build and operate<br />

wireless infrastructures. Now, everything from waste management<br />

to law enforcement uses wireless technology to help manage daily<br />

life in the Sprawl.<br />

Most cities also have several Matrix Service Providers, or MSPs.<br />

When you sign up with an MSP, you get a commlink number that’s<br />

transferable if you ever switch<br />

providers. You can purchase a<br />

commlink and then activate it by<br />

choosing a MSP, or sign on with<br />

an MSP first and receive a “free”<br />

commlink with your contract.<br />

Most wageslaves use the free commlink,<br />

although it’s frequently<br />

a lower-end model loaded with<br />

crapware. Also, many MSPs will<br />

only work with their brand (or affiliated<br />

brand) of commlink. For<br />

us runner types, there are also black MSPs, catering to those individuals<br />

who value privacy (and don’t really want a background check run when<br />

they sign up).<br />

> To sign up with legal services or to buy a commlink, you need a<br />

valid SIN and ID, effectively shutting the SINless out of the wireless<br />

world.<br />

> Fatima<br />

pSYcHoLogY todaY: arg<br />

Augmented Reality Grief, or ARG, is the newest<br />

psychological catch-phrase for a variety of<br />

symptoms, such as uncontrollable anger, extreme<br />

violence, emotional outbursts, and unprovoked<br />

attacks on other online icons. Dubbed, “Road<br />

Rage of the Virtual Highway” it is a common occurrence,<br />

especially in heavy spam zones. [Link]<br />

> Unless, of course, you hack yourself and your chums an account.<br />

> Glitch<br />

> Or sign up with a Black MSP. In Seattle, the anarchist Left Bank<br />

hacker outfit runs one that’s pretty reliable. If you know where to find<br />

their “office” you can get an account. You pay for the first 3 months<br />

service up front (and yes, their prices are high, and no, you don’t get<br />

a free ‘link), no questions asked, no answers given. When your cred<br />

clears, a commlink number is placed in a drop box. They provide anonymous<br />

message relays, temporary<br />

Unwired<br />

drop boxes, and a variety of other<br />

services—like pirated warez. Drop me<br />

a line and I can send you their way.<br />

> Kat o’ Nine Tales<br />

> Fuchi Telecomm is another black<br />

MSP provider. Over the years, most<br />

of it has been divided up and hacked<br />

apart, but a section remains that<br />

was forgotten (no doubt through<br />

some fancy hacker-work) by all the<br />

major players. Its code was already deep inside the wireless Matrix<br />

infrastructure, and the antiquated accounts it sells work well on any<br />

NeoNET system, sort of piggybacking its way around.<br />

> Glitch<br />

Simon Wentworth (order #1132857) 9

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