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sun. And so on. We do not say, at this time, on this day, science tells us that the earth<br />

rotates around the sun. The world view is accepted that the earth revolves around the<br />

sun. This is normalised, through our education and socialisation processes and therefore<br />

makes up part of our objective reality.<br />

In this way the new paradigm becomes the normal objective reality within the scientific<br />

community. This process may not be fully complete until the new generation of<br />

scientists has totally succeeded the old generation (Emory n.d., p. 16). The man who<br />

continues to resist after his whole profession has been converted has ipso facto ceased<br />

to be a scientist (Kuhn, 1996, p. 159).<br />

Berger and Luckmann’s process of objectivication<br />

Earlier, I briefly considered the process proposed by Berger and Luckmann which they<br />

call objectivication. Kuhn’s process of normalisation and Berger and Luckmann’s<br />

process of objectivication have startling similarities, and their theory explains how our<br />

socialisation processes fix value judgements about how we should behave. Their theory<br />

compliments and supports Kuhn’s theory of socialisation.<br />

Berger and Luckmann describe objectivication as the process “by which the<br />

externalized products of human activity attain the character of objectivity” (1966, p.<br />

78). Berger and Luckmann argue that the achievement of objectivity may be through<br />

institutionalisation (p. 80). They also suggest that objectivication may be achieved<br />

through a process of socialisation and the internalisation of the roles and attitudes of<br />

significant others into general rules about how to behave (p. 152–153). They use the<br />

example of a boy who learns that it is not generally acceptable behaviour to spill soup.<br />

Firstly, the mother expresses negativity and anger towards her son for spilling soup.<br />

The boy internalises this command and first thinks it is only his mother who is negative<br />

towards soup spilling. He then goes through a process of generalisation whereby he<br />

realises that it is not just his mother who is against soup spilling. The boy recognises<br />

that everybody is against soup spilling. The social norm is generalised and the boy<br />

learns that “one does not spill soup – one being himself as part of a generality that<br />

includes, in principle, all of society in so far as it is significant to the child” (p. 153).<br />

93

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