Postgraduate Prospectus

Essex Business School | www.essex.ac.uk/ebs
MSc Global Project and Innovation
Management•
This course ensures you understand the
dynamics, underpinning theories and
concepts relating to global project and
innovation management. You develop
critical insights into how global, innovative
projects become part of the strategic
decision-making process of businesses
and how they complement the management
of related areas of information, new
enterprise creation, business research
and the workings of the international
business environment.
MSc International Business and
Entrepreneurship•‡
MSc International Business and
Entrepreneurship is concerned with
critical aspects of business formation and
development across international borders.
We cover a highly topical area of business
study through a critical examination of
different types of international business
activity, underpinning theories, and
innovative approaches to new business
creation in different cultural and
economic contexts.
The international scope and character
of our course is evidenced in our overall
objectives, the use of international case
studies and data sets, and the availability
of staff, policy-makers and practitioners
from an international community of
businesses, academic institutions and
other organisations.
MSc International Marketing and
Entrepreneurship•‡
This course is concerned with marketing,
public relations and customer-centred
business activity as they apply to different
types of organisations in varying stages of
formation or growth in different international
and cultural environments. It responds to
a growing recognition of the development
of strategic, international marketing
knowledge, capabilities, skills and
techniques among existing professionals
of private, public and not-for-profit
organisations.
You cover marketing issues related
to new ventures and entrepreneurial
public and private sector organisations
managing change processes, including
the investigation of key marketing principles
like advertising, PR, e-marketing, ethical
issues, governance, and their application.
MSc Organisation Studies and
International Human Resource
Management•‡
Our course allows you to acquire a thorough
understanding of the nature and role of
110 | Postgraduate Prospectus 2012