Zeszyt naukowy - całość - Wydział ZarzÄ dzania i Ekonomiki Usług

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Amanda Mieze
Conclusions
In the contemporary world, a new development paradigm is emerging that
links the economy and culture, embracing economic, cultural, technological and
social aspects of development at both the macro and micro levels. Central to the
new paradigm is the fact that creativity, knowledge and access to information are
increasingly recognized as drivers for economic growth and promoting development
in the global world.
Culture is a source of creativity and innovation that feeds the cultural and
creative industries. It is not a sector of secondary importance; rather it constitutes a
key component of the economy. Therefore cultural industries should be viewed as a
critical strategic resource in the move towards creating sustainable development
options.
Riga is the true capital of culture and the arts with strong cultural traditions in
branches like theaters, museums, music and opera, as well as cultural resources –
architecture, historical resources and museums, but the potential of the cultural
sector in general and the cultural industries in particular is largely unrecognized and
under-exploited. In order to support contribution the cultural industries contribute in
tourism, action must be targeted by using opportunities of ICT for improving the
city’s websites and developing collaboration models between tourism conducing
local government institutions and cultural institutions as well as cultural institutions
and private tourism agencies. Also programs and funds should aim to support enterprises
that draw on culture-based creative inputs, territories using culture as a
tool for development and cultural co-operation across different territories.
Culture is now becoming an essential element in tourism policies at all levels.
The synergy between culture and economic development is promising. It is possible
to promote innovative cultural activities based on cultural tourism which will be
capable of revitalizing culturally rich areas experiencing difficulties in emerging
from economic decline. European Cultural Capital event provides a prime example
of the changing role of cultural tourism – this event is viewed as a tool for economic
regeneration rather than purely cultural manifestation.
Tourism and culture together become major drivers of destination attractiveness
and competitiveness. A strong link exists between tourism and culture, and it
can be fostered to help city become more attractive to tourists and also increase it’s
competitiveness as a location to live, visit, work and invest in.