Zeszyt naukowy - całość - Wydział ZarzÄ dzania i Ekonomiki Usług

Financing tourist information service… 93
creating suitable physical, economic and social environment which contributes
to the tourism development with the help of various tools such as
policies, legislation, regulations, taxation, infrastructure and product development,
etc.; aiming at the sustainable use of resources.
Figure 1. DMO’s areas of activity
Source: own elaboration.
Beside the marketing approach UNWTO takes, destination management is
defined by the United Nations Environmental Program’s tourism library as “… an
important part of controlling tourism's environmental impacts. Destination management
can include land use planning, business permits and zoning controls, environmental
and other regulations, business association initiatives, and a host of other
techniques to shape the development and daily operation of tourism-related activities.”
Here it is rather the empowerment aspect of cooperative and collaborative
action that is emphasized: with the successful application of destination management
methods and tasks the actors involved will be more capable to control the
impacts of tourism development and operation in their own area.
Information service is a central component of destination management organizations.
The term “information service” refers to a series of activities underlying the
DMO’s ability to dynamically develop and present the tourism offer of a destination.
We can distinguish the following activities:
1. Networking is necessary to the development of links to all kinds of actors
within the local tourism industry. Optimally, information service is based
on some level of institutionalization of the destination network, that is, the
existence of a formal or informal organization is more effective than ad hoc
contacts.