Zeszyt naukowy - całość - Wydział ZarzÄ dzania i Ekonomiki Usług

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Kreshnik Bello, Arlinda Hoti, Jonida Kellezi
From the above table, it can be observed that most of the tourists are from
FYROM and Kosovo. But, considering the fact that these countries are being influenced
by the international financial crises, this will also influence on their expenditures
on tourism. Therefore, in the 2008 the official unemployment rate in Macedonia
was 33% and in the consecutive year it increased by 2%. More on this, as far as
it concerns the GDP of Macedonia, the European Commission has stated that it
declined by 0,3% during 2009. In the meanwhile, UNDP declares that Kosovo was
facing the highest unemployment rate in Western Balkans. The registered unemployment
rate in the first half of 2009 remains very high, estimated at 40%, unchanged
compared to 2008. Thus, total revenues decreased from 25,9% of GDP in
2007 to 25,3% of GDP in 2008. Starting from the data given about these countries,
it can be concluded that the number of tourists from these countries will be lower in
the coming months of the 2010 year.
Conclusions and Suggestions
1. The decreasing of the economic indexes in the neighboring countries as
Kosovo and Macedonia, will influence in the decrease of the number of
tourists coming to Albania, and as a result the decrease of the incomes,
coming from tourism.
2. The improvement of the road infrastructure in general and putting into
function the highway Durres – Kukes in particular, will help positively in
the flow of the road transport, and so we suppose an increase of the tourists,
that come through this land road.
3. The liberalization of visas in the middle of the year 2010, may influence in
the increase of the incomes from the tourism sector.
4. Albania should invest in different resources that are critical for the success
of this sector, and the first resource that they should consider is human resource.
The travel agencies, should be focused more in the country tourism
and should create very well prepared “tourist guides”.
5. The country should invest more in promoting its natural beauties, both nationally
and internationally.
6. Create a marketing campaign to increase the knowledge of the international
tourists about the infrastructure, telecommunication and internet, which are
important elements in promoting this sector. Afterwards, focus the campaign
more on eco tourism, since now days this is the most requested type
of tourism.
7. Increasing the products for the new types of tourism, like winter tourism,
cultural tourism, etc., might make it possible to have a flux of tourists also
in the other months of the year.