Zeszyt naukowy - caÅoÅÄ - WydziaÅ ZarzÄ dzania i Ekonomiki UsÅug
Zeszyt naukowy - caÅoÅÄ - WydziaÅ ZarzÄ dzania i Ekonomiki UsÅug
Zeszyt naukowy - caÅoÅÄ - WydziaÅ ZarzÄ dzania i Ekonomiki UsÅug
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Potencjał turystyczny jako obszar badawczy nauk ekonomicznych 151<br />
TOURIST POTENTIAL AS A RESEARCH AREA OF ECONOMIC SCIENCES<br />
Summary<br />
The paper is focused on theoretical and methodological aspects of the measurement<br />
of factors that affect the tourist potential of Poland allowing the influence of economic<br />
sciences, management studies and marketing triad on searching directions. Based<br />
on the analysis of literature and research projects, influence of the marketing concepts<br />
of market research (evaluation of subjective factors of influence among others) on destination<br />
models and competitiveness of tourist destination was demonstrated.<br />
The second aspect of the study is to take a look at national scientific output on<br />
destination competitiveness with a reference to economic formulation of competitiveness<br />
model in the micro scale.<br />
The discussed problems are illustrated by two case studies and conclusions referring<br />
to researchers on the tourist potential of Poland.<br />
Translated by Jerzy Stępień
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