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DSpace at Khazar University

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competitive position in difficult situ<strong>at</strong>ions, competitive positioning, independent<br />

positioning as a tool of changing culture, improving str<strong>at</strong>egy.<br />

Portfolio model. In portfolio model the following subjects are considered:<br />

a. Understand past and present activities of organiz<strong>at</strong>ion.<br />

b. Analyzing potential abilities, limits of the company and its str<strong>at</strong>egic units.<br />

c. Recognizing imbalances in str<strong>at</strong>egic planning.<br />

Here we consider market goals, customer competitors, effect of changes like<br />

change of prices, qualities, replacing product, assessing real prices, cash flow, return on<br />

the investment, risk return r<strong>at</strong>io, life cycle stage distribution, multi objective decision<br />

making (MODM).<br />

The model of making str<strong>at</strong>egy in portfolio model is a continuous model by<br />

which the goals and the tools and risk and initi<strong>at</strong>ives are determined.<br />

Each approach of portfolio is as a planning tool is rel<strong>at</strong>ed to the str<strong>at</strong>egic<br />

variables. Th<strong>at</strong> is cash flow and return on investment. Each aspect may be a str<strong>at</strong>egic<br />

variable or several str<strong>at</strong>egic variables. External aspect is rel<strong>at</strong>ed to growing industry and<br />

literal aspect is development, covering distribution network.<br />

In this research, these points are compared to each other and the strengths will be<br />

used if needed.<br />

14

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