DSpace at Khazar University

strategy indicate that the organization needs to behave in different ways; a problem is
likely to arise if the existing structures are the primary vehicle for implementing the
changes. Current structures and processes may well distort and dilute the intended
strategy to the point where no discernible change takes place.
If the intended strategy is implemented through the existing functional
structure of the firm, it will be interpreted by functional manage in terms that make
sense to them and in ways that reflect the types of activity which the function has
previously been responsible for. However, it may be that critical actions are required
that fall outside the traditional functional division of tasks. By translating the strategy
only into behaviors that reflect the past functional specialization, actions that lie outside
the existing functions, or, more typically, actions that cut across several existing
functions, will not be picked up.
It may therefore be necessary to employ other structures and processes if
significant changes to routine behavior are required. Using structures and processes that
lie outside the status quo should reduce the possibility that the intended strategy will
become assimilated into existing routines.
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