DSpace at Khazar University

In these stages the manager should decide what to do. The definite and final stage
has three steps:
a- Determining the practical ways.
b- Evaluating the practical ways.
c- Selecting the best way.
In decision making what is important is feedback and help the planner to determine
effectiveness of selected solution to get the goal.
Second element of evaluating of the effectiveness of a plan is the information
related to the operation to compare with the standards.
In theory of strategic management the following variables are considered:
a- The main variables which have effective and positive role in occurring events.
b- The variables which have negative effect.
c- Background variables which provide the situation for main variables and
facilitate the situation.
d- Independent variables which can be made lesser or more.
e- Dependent variables which change with independent variables.
f- Unwanted variables or obstructing variables which can have destructive or
reforming effect.
2-3-6. The competitive environment
In this chapter we explore techniques that can be used to develop insights into the
competitive situation in a particular market segment. A segment is defined as a group of
customers who have similar needs, and share similar perceptions of use values that
would meet their needs. Thus a segment of demand could span across geographic
boundaries: that is, there might be people with very similar needs ranged across the
globe. What unite them are perceptions that they have the same or similar needs, and
that there are no barriers preventing the offer of the same range of products.
In most strategy "environmental appraisal" is conducted before the exploration of
possible competitive strategies:
An unfocused, general appraisal of the environment usually provides little
insight.
In process terms, beginning with environmental appraisal rarely excites or
37