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Explan<strong>at</strong>ory Project of Str<strong>at</strong>egic Management<br />

By Majid Beik Mohammad Louei<br />

Abstract<br />

Ansoff has studied str<strong>at</strong>egy separ<strong>at</strong>e from goals of organiz<strong>at</strong>ion. To him, str<strong>at</strong>egy<br />

is a way of deciding with accepting risks. It is a clear way to get a goal in the first<br />

definition; str<strong>at</strong>egy is a kind of execution p<strong>at</strong>h, an instruction or collection of instruction<br />

to confront with situ<strong>at</strong>ions. In continuing world <strong>at</strong>titude toward the Subject, also the<br />

portfolio and the following subjects are considered: understand past and present<br />

activities of organiz<strong>at</strong>ion, analyzing potential abilities, limits of the company and its<br />

str<strong>at</strong>egic units recognizing imbalances in str<strong>at</strong>egic planning.<br />

In this chapter Process of str<strong>at</strong>egic planning and theoretical studies and As<br />

Robins and Prerce have mentioned str<strong>at</strong>egic approach is n<strong>at</strong>urally behavioral and its<br />

success and failure depend on human factor and how to particip<strong>at</strong>e in activities.<br />

We should mention th<strong>at</strong> str<strong>at</strong>egic approach can provide these characteristic but it<br />

isn't guaranteed and planners should be careful how to particip<strong>at</strong>e in this activity<br />

because all the approaches aren't successful. In continuing we have provide How to<br />

determine objectives in an organiz<strong>at</strong>ion. In chapter two we have seen the role of this<br />

research firstly to find elements of time and place whose standards have been<br />

determined by the str<strong>at</strong>egy and secondly we find possibilities which are not according to<br />

the planned str<strong>at</strong>egy. Str<strong>at</strong>egic management may be confronted with changes in the<br />

environment and one of the reasons can be traditional markets. Theoretical studies<br />

included in this chapter we have done in characteristic of research too and the cause of<br />

selection of the subject and the importance of it.<br />

Describing research method and hypothesis. It means to test theories and<br />

understanding and conclusions of process so th<strong>at</strong> we can provide witnesses to test<br />

hypothesis as follows which are used according to the kind of organiz<strong>at</strong>ion also include<br />

determining research variables, structure analysis of industries and How can we forecast<br />

these structure changes? str<strong>at</strong>egy, finding and processes analysis based on<br />

organiz<strong>at</strong>ional structure and process.<br />

4

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