Presentation (correction slide 18) - Dexia.com

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Branch re-clustering and optimizing footprint through clear branch segmentation Open Branch Concept Direct sales & services In-branch specialised sales & service Branch re-clustering Closing of double presences Closing of 80 double branches, located within the same municipality Network optimization Integration of small branches within bigger branches Reduced network size but maintained commercial presence Enlargement of scale of clusters From 5 to 7-8 branches per cluster/region Mobility of Account Managers and Specialists within cluster More efficient distribution network 86
Enhanced marketing model to support our commercial ambition Brand re-positioning campaigns Boost visibility Reposition Dexia on the “Essential” Engage in coaching relationship with clients New segmentation & offer Industrialised Retail strategy • Enhanced datamining • Consumer finance Affluent strategy • Account management • Service plan Private Strategy • Financial planning • Expert services • VIP services Business strategy • Sector-focused • Improved online offer • Faster credit process Enhanced transparency “New Invest Approach” for save & invest products: • Improved client risk portraits • Product labelling linked to portraits 87
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Disclaimer This presentation and th
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Dexia 2014: A Retail Group with 10
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Financial restructuring: Scaled dow
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Financial restructuring: Non-commer
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Capturing Retail upside in a fast g
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Dexia teams sharing clear strategic
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Investor Day 2010 - Agenda 11h00 -
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Economic scenario: Slow recovery in
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Dexia 2014: Key drivers of balance
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LT wholesale funding program aligne
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Significant improvement of Group sh
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Target 2014: Stringent management o
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Target 2014: Strong rebound of Dexi
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New capital regulations: Basel III
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New liquidity regime: Getting prepa
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Legacy division Deleverage balance
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Sustained pace of asset sales in 20
Page 36 and 37: Dedicated set up in place to manage
Page 38 and 39: Bond portfolio in run-off (EUR bn)
Page 40 and 41: Financial Products portfolio Financ
Page 42 and 43: After 2014: Ability to hold and man
Page 44 and 45: Financials: Progressive decrease in
Page 46 and 47: Public and Wholesale Banking Renew
Page 48 and 49: PWB 2014: Renew with sustainable sc
Page 50 and 51: Our ambition: Renew with sustainabl
Page 52 and 53: Public Banking Belgium 2010: Qualit
Page 54 and 55: Public Banking Belgium 2010: Contin
Page 56 and 57: Public Banking France 2010: Quality
Page 58 and 59: Public Banking France 2010: A recog
Page 60 and 61: Corporate Banking Belgium 2010: Ree
Page 62 and 63: Project Finance 2010: A well recogn
Page 64 and 65: PWB Target 2014: Renew with sustain
Page 66 and 67: PWB target 2014 Public Banking Bel
Page 68 and 69: Belgium and Luxembourg: Wealthy and
Page 70 and 71: Belgium: A concentrated and mature
Page 72 and 73: Strong Retail position with full te
Page 74 and 75: A resilient and solid franchise thr
Page 76 and 77: Our ambition: Unlock growth potenti
Page 78 and 79: Commercial targets in network to gr
Page 80 and 81: EUR 350 m Capex investment plan lau
Page 82 and 83: Roll-out of Open Branch Concept on
Page 84 and 85: A new in-branch specialized sales &
Page 88 and 89: Launch of innovative offers to supp
Page 90 and 91: Operating efficiency under close sc
Page 92 and 93: RCB Luxembourg Consolidate local fr
Page 94 and 95: Dexia: A major actor in Luxembourg
Page 96 and 97: A domestic and international Privat
Page 98 and 99: By 2014: Increase market share in R
Page 100 and 101: By 2014: Reinforce Private Banking
Page 102 and 103: By 2014: Further improve cost effic
Page 104 and 105: RCB Belgium and Luxembourg Enhance
Page 106 and 107: Asset Management & Services Manage
Page 108 and 109: Asset Management An efficient and r
Page 110 and 111: Resilience proven through the crisi
Page 112 and 113: A client-centric business model, ad
Page 114 and 115: Dexia AM Target 2014: Deliver furth
Page 116 and 117: DIS: A key insurance player with a
Page 118 and 119: Going forward, Dexia Insurance to d
Page 120 and 121: DVV: Investment plan to develop tie
Page 122 and 123: Investor Services A well recognized
Page 124 and 125: Recent industry trends creating bot
Page 126 and 127: RBC Dexia Investor Services is well
Page 128 and 129: Investor Services Target 2014: Deli
Page 130 and 131: In a nutshell: DenizBank, a sustain
Page 132 and 133: Several socio-economic indicators c
Page 134 and 135: Current level of banking penetratio
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DenizBank, the most influential pro
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DenizBank growth outperformed the m
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Accelerated branch opening over the
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Strong Commercial and Corporate seg
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Deniz 2014: Be the first alternativ
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Network: DenizBank to open 300+ new
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SME & Agricultural Banking: DenizBa
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Overall: Increased weight of Retail
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Operating model Reach operational e
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Reaching operational excellence fac
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Efficiency measures 2008-2011: Capt
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Industrialisation 2008-2011: Manage
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Examples of intra-group efficiency
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Close monitoring system in place St
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Dexia Group Dexia 2014: A Retail Gr
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Philippe Rucheton Philippe Rucheton
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Stefaan Decraene The first part of
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André Vanden Camp André Vanden Ca
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Presentation (correction slide 18) - Dexia.com

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