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agenda city of watsonville city council/redevelopment agency meeting

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The Action Plan<br />

Action Plan. The Action Plan identifies the City Council’s goals and inventories the programs<br />

and projects selected to implement and further the goals. These programs and projects are<br />

being pursued in response to the Council’s direction and they form a part <strong>of</strong> the daily<br />

operations <strong>of</strong> the City. The focus on these items enhances the ongoing work and services <strong>of</strong> the<br />

various City departments.<br />

Action Plan Implementation 2011-2013<br />

Goal I: Sustainable Economic Development<br />

Objective 1: Downtown Revitalization<br />

1. Continuation Of Downtown Streetscape Improvement Plan<br />

2. Continued Implementation Of Stoesser Alley Master Plan<br />

3. Storefront (Façade) Improvement Program<br />

Objective 2: Job Creation & Workforce Skill Development<br />

4. Business Outreach Program<br />

5. Business Recruitment Program<br />

6. Develop Data & Resources For Industrial Property/Business<br />

7. Extend Timeline For Enterprise Zone<br />

8. Green Jobs Incubator<br />

9. Guaranteed Loan Program For Businesses<br />

10. Manabe-Ow Specific Plan Implementation<br />

Objective 3: Better Use <strong>of</strong> Underutilized Land & Other Development Opportunities for Industrial and<br />

Commercial Development<br />

11. Manabe Ow Wetlands Restoration – Final Phase<br />

12. Develop Data & Resources for Industrial Property/Business<br />

13. Update <strong>of</strong> General Plan VISTA 2030<br />

14. Revitalize Industrial Core<br />

5

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