agenda city of watsonville city council/redevelopment agency meeting

Redevelopment and Housing
Note: ―Redevelopment‖ includes Economic Development
Current Initiatives
Resources Used
When
Completed
Staff Division Cost
Storefront (Façade) Improvement
Redevelopment $$$
M
Program
Construction Grant
Ongoing
Continuation of Downtown Streetscape
Redevelopment, $$
M
Improvement Plan
Construction Grant
2012-13
Guaranteed Loan Program for business M Redevelopment
$$$
Grant
Ongoing
Continued Implementation of Stoesser
Alley Master Plan – Parking Lot & H Redevelopment $$$ 2012-13
Trash Enclosure
Extend Timeline For Enterprise Zone M Redevelopment $ 2012
Develop Data & Resources for
Industrial Property/Business
Inventory of vacant and
underutilized property
Inventory of industrial
businesses
Information and marketing data
for industrial property
M Redevelopment, $ 2011
Business outreach program H Redevelopment $ Ongoing
Business Recruitment program H Redevelopment $ Ongoing
36 Airport Road – mixed market rate
and affordable housing project
Sale of City or Agency property for use
as affordable housing
Assist in creation or preservation of
affordable housing project
Marketing/Underwriting for potential
re-sale of affordable housing
Implement Public Art Program, to
include murals, artwork on utility boxes
outdoor sculpture, etc. Explore
promotion and enhancement of cultural
resources and facilities.
Targeted Neighborhood marketing for
Housing Rehabilitation Program
L Housing $ 2012
VH
VH
Housing,
Redevelopment
Housing,
Redevelopment
$ 2012
$ 2011-12
M Housing. $ Ongoing
M Redevelopment, $$ 2011
M Housing $ Ongoing
21