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successful project management - Commonwealth of Learning

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Clarity and audibility <strong>of</strong> expression<br />

Are you aware that we are so used to hearing our voice that we tend to pay little<br />

attention to how we sound when we speak. This is because in everyday social<br />

interaction we get by in our conversations without paying much attention to what we<br />

communicate and how we communicate it. However, in order for those we interact<br />

with in the context <strong>of</strong> a <strong>project</strong> to understand us, what we communicate must be clear<br />

while at the same time we must be heard (clarity and audibility). A distance education<br />

<strong>project</strong> for which an institution invests financial, IT, human and other resources<br />

should be perceived as a serious matter. As manager <strong>of</strong> the <strong>project</strong> you cannot,<br />

therefore, afford not to be heard because you are unable to articulate issues clearly.<br />

You should pay attention to what you say and how you say it. This includes diction,<br />

pitch, volume, tone, and pace. Never mind this jargon because we are going to clarify<br />

it in a moment.<br />

Diction<br />

Diction refers to how you say what you say, that is, whether you pronounce words<br />

and sentences clearly or not. This is an issue in many countries where English, the<br />

language through which interaction for <strong>project</strong>s is a second, or even a third language.<br />

Even among speakers <strong>of</strong> the same mother tongue, there are dialect variations <strong>of</strong> the<br />

first language (L1) that influence the way English words are pronounced. This<br />

situation is exacerbated in circumstances where the team is made up <strong>of</strong> members<br />

from different nationalities. A typical case can be cited from a particular DE institution<br />

in Southern Africa where an Indian pr<strong>of</strong>essional headed a <strong>project</strong> and the team<br />

membership comprised people whose first languages were Setswana (Botswana),<br />

KiSwahili (Uganda), Nyanja (Malawi), Shona (Zimbabwe), and Ibo (Nigeria). As you<br />

will appreciate, this situation can be complex especially that the people pronounce<br />

English words differently.<br />

So, how does the <strong>project</strong> manager deal with such a situation to ensure clarity and<br />

audibility?<br />

• Firstly, it is necessary to acknowledge the differences in pronunciation, and<br />

assure participants that it is not a disadvantage, but rather an advantage<br />

since members will benefit from the differences.<br />

• Secondly, when making a presentation, you should occasionally check if you<br />

are speaking clearly by asking for feedback.<br />

• Thirdly, ask one member to summarise what you have already said.<br />

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