PROFITABLE GROWTH FOR ALL

Recommendations

Info

1 1) A clay model helps advance the design of the all-new Ford Fusion. 2) C-MAX vehicles will be built on the company’s global C-segment platform and are two of the electrified vehicles Ford plans to launch in North America in 2012. 3) Designer sketches are the inspiration for new and exciting products. 4) The all-new Escape delivers the versatility and cargo capacity SUV customers expect with a sports-inspired design they desire. 5) Ford’s new B-MAX compact multi-activity vehicle will deliver the best fuel economy in its class in both the diesel and gas categories. 6) Tourneo Custom Concept is the first in a range of new global commercial vehicle products. 7) Ford will offer fuel-efficient EcoBoost engines in 11 North American vehicles in 2012. 2 GREAT PRODUCTS Across global markets where Ford Motor Company does <strong>FOR</strong>D’S CHANGING GEOGRAPHIC MIX OF VOLUME 4% 72% 24% 2000 ≈32% Asia Pacific Africa ≈43% Americas ≈25% Europe 15% 55% 30% 2010 2020 Volumes grow in all regions, with Asia Pacific Africa expected to greatly exceed overall industry growth business, the product strategy remains consistent as our vehicles exhibit bold, emotive exterior designs while offering great handling and performance. Not only are our vehicles great to drive, but they are great to sit in with home-like comfort, convenience, connectivity and quietness. Fuel economy, across every vehicle in the product portfolio, is a reason to buy. Unmistakably a Ford or a Lincoln in look, sound and feel, our products deliver exceptional value to our customers. Ford’s world-class global product development team is committed to delivering a balanced global range of vehicles that reflect an industry-leading pace of fresh products, developed and brought to market with benchmark efficiency. Fiesta, Focus, the all-new Fusion, the distinctively-styled all-new Escape and the compact Transit Connect van are all global Ford models, sold in multiple regions with only minor variations to best suit local market buyers. An all-new Transit full-size commercial van will be a new global offering, to be produced in Europe and North America. 8 Ford Motor Company | 2011 Annual Report
3 4 Our product strategy remains consistent as our vehicles exhibit bold, emotive exterior designs while offering great handling and performance. 7 5 6 To meet regional needs in Asia Pacific, Africa and South America, we are rolling out a global Ranger pickup and the compact sport utility EcoSport. The Ranger will also be available in Europe. These new vehicles, fine-tuned to the regions they serve, reinforce our commitment to offering a balanced, full-line global product range in markets that favor smaller-sized vehicles. The efficiencies and economies of global scale and volume mean we can offer customers more technology, convenience and powertrain choices as the vehicle features were design-integrated from square one, rather than added or adapted later in the product development cycle. Regardless of vehicle or global region, these global Ford vehicles showcase our commitment to fuel efficiency. Technologies like EcoBoost, direct injection of gasoline or diesel fuel, six-speed transmissions, and hybrid and plug-in hybrid powertrains deliver true power of choice to drivers everywhere. Percent of Ford’s total sales 100 80 60 40 20 0 <strong>FOR</strong>D’S CHANGING PRODUCT SEGMENTATION 39% Large 32% Medium 29% Small 30% Large 22% Medium Small ≈27% Large ≈18% Medium 48% ≈55% Small 2000 2010 2020 Our small vehicle mix will continue to grow, while large vehicles including trucks remain important For more information visit our interactive Annual Report at www.annualreport.ford.com Ford Motor Company | 2011 Annual Report 9
Page 1 and 2: PROFITABLE GROWTH FOR ALL Ford Moto
Page 3 and 4: 1 2 ON THE COVER The all-new Ford F
Page 5 and 6: A MESSAGE FROM THE PRESIDENT AND CE
Page 7 and 8: Environmental and social goals are
Page 9: 1 1) Joe Hinrichs, Group Vice Presi
Page 13 and 14: 2 3 UTILITIES The latest One Ford g
Page 15 and 16: LINCOLN CUTTING-EDGE PRODUCTS, PERS
Page 17 and 18: 1) Ford Focus Electric builds on th
Page 19 and 20: SMART As technology becomes ever mo
Page 21 and 22: The key to our projected growth is
Page 23 and 24: THE POWER OF CHOICE With record sal
Page 25 and 26: 1 “A business that makes nothing
Page 27 and 28: FINANCIAL CONTENT * 26 Management
Page 29 and 30: Management’s Discussion and Analy
Page 61 and 62:
Management’s Discussion and Analy
Page 63 and 64:
Page 65 and 66:
Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Page 73 and 74:
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
Page 81 and 82:
Quantitative and Qualitative Disclo
Page 83 and 84:
Quantitative and Qualitative Disclo
Page 85 and 86:
Report of Independent Registered Pu
Page 87 and 88:
Sector Statement of Operations FORD
Page 89 and 90:
Sector Balance Sheet FORD MOTOR COM
Page 91 and 92:
Condensed Sector Statement of Cash
Page 93 and 94:
Notes to the Financial Statements T
Page 95 and 96:
Notes to the Financial Statements N
Page 97 and 98:
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Page 171 and 172:
Page 173 and 174:
Page 175 and 176:
Page 177 and 178:
Page 179 and 180:
Page 181 and 182:
Page 183 and 184:
Employment Data The approximate num
Page 185 and 186:
Stock Performance Graph SEC rules r
Page 187 and 188:
GLOBAL OVERVIEW Automotive Brand Cu
show all

PROFITABLE GROWTH FOR ALL

Create successful ePaper yourself

Delete template?

Save as template?