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THE POWER OF CHOICE<br />
With record sales of EcoBoost -powered vehicles in 2011,<br />
Ford will triple production capacity of this fuel-saving<br />
technology for 2012, further equipping its customers with<br />
the Power of Choice.<br />
In Europe, we started volume production of an all-new,<br />
small but powerful 1.0-liter EcoBoost engine. This newest<br />
addition to the EcoBoost family uses turbocharging<br />
and direct injection alongside a range of other advanced and<br />
innovative technologies to deliver the power and performance<br />
of a traditional 1.6-liter engine but with significantly improved<br />
fuel efficiency and lower CO2 emissions.<br />
Production of the all-new 1.0-liter EcoBoost engine is<br />
made possible through investment in a cutting-edge facility<br />
that features the latest technology.<br />
In North America, Edge and Explorer opened the next<br />
chapter in the EcoBoost strategy as the first vehicles to<br />
offer a 2.0-liter EcoBoost engine, taking fuel efficiency for<br />
utility customers to an unprecedented level. And later this<br />
year, EcoBoost’s expanded availability in the high-volume<br />
Fusion and Escape means hundreds of thousands of<br />
drivers will be able to get the power they want and the fuel<br />
efficiency they need.<br />
Creating the output of a larger powerplant but using<br />
smaller displacement, the powerful and fuel-efficient<br />
3.5-liter EcoBoost engine now accounts for more than<br />
40 percent of F-150 retail sales after being on the market<br />
for only about one year.<br />
By 2013, 90 percent of our vehicles in North America<br />
and 80 percent globally will be offered with EcoBoost.<br />
Our Power of Choice is not limited to EcoBoost.<br />
We are also expanding other fuel-efficient offerings this<br />
year with additional electrified vehicles and the<br />
introduction of automatic start-stop technology paired<br />
with the convenience of an automatic transmission.<br />
Along with such premium technology, our customers<br />
are also being offered additional comfort and convenience<br />
features, making an expanded array of choice the hallmark<br />
of the Ford showroom for 2012.<br />
4<br />
1) The key to the EcoBoost system is the harmony<br />
between the turbochargers and the direct<br />
injection fuel system. They recover energy from<br />
the exhaust that otherwise would have been<br />
wasted and put it back in the engine to gain<br />
efficiency. 2) The high performance Taurus SHO<br />
is just one application of the popular EcoBoost<br />
technology. 3) Ford launches production of<br />
the Focus with 1.0-liter EcoBoost, the most<br />
fuel-efficient gas-powered Ford ever, in Saarlouis,<br />
Germany. 4) Alan Mulally, President and CEO,<br />
shows his appreciation for the newest addition to<br />
the EcoBoost family: the all-new, small but<br />
powerful 1.0-liter EcoBoost engine.<br />
ECOBOOST<br />
DISPLACEMENT<br />
HORSEPOWER<br />
RANGE<br />
ANNUAL VOLUME<br />
BY 2013<br />
3.5L V6 355-365 250,000<br />
1<br />
2.0L I4 200-250 560,000<br />
1.6L I4 150-180 500,000<br />
1.0L I3 100-120 260,000<br />
2 3<br />
Ford Motor Company | 2011 Annual Report 21
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