PROFITABLE GROWTH FOR ALL
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SMART<br />
As technology becomes ever more prevalent in<br />
modern life, Ford has done more than anyone to<br />
seamlessly integrate it into the driving experience. From<br />
the mobile connectivity that’s enabled by Ford SYNC ®<br />
to the state-of-the-art driver assist systems in the 2013<br />
Fusion, Ford is making driving safer, less stressful and<br />
more convenient.<br />
More than 4 million SYNC-equipped vehicles are<br />
now on the road in North America, and the technology<br />
is expanding to other markets globally. 2011 brought the<br />
addition of SYNC AppLink to 10 models, with the<br />
ability to use simple voice commands to control<br />
selected smartphone apps. MyFord Touch ® is in the<br />
midst of a major performance upgrade. It is coming to<br />
several new models for 2013 including Fusion,<br />
Flex and F-Series trucks.<br />
At Ford, smart technology is about more than<br />
entertainment and staying connected. From<br />
AdvanceTrac stability control, Curve Control, active<br />
park assist, Lane Keeping System, adaptive cruise<br />
control and more, the sensors in today’s Fords are<br />
helping drivers safely get where they need to go while<br />
serving as the building blocks for future capabilities.<br />
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2<br />
1) Active park assist helps<br />
drivers parallel park with the<br />
touch of a button and without<br />
ever touching the steering<br />
wheel. 2) Escape’s new<br />
hands-free liftgate allows<br />
customers to load or unload<br />
gear without fumbling for a<br />
key; a gentle kicking motion<br />
opens and closes it. 3) SYNC ®<br />
Destinations, a free mobile<br />
app for SYNC Services users,<br />
gives Ford vehicle owners<br />
the ability to easily send<br />
destination information to their<br />
vehicle using their smartphone.<br />
4) Performance upgrades and<br />
new features for MyFord<br />
Touch ® begins with 2013<br />
models. 5) Lane Keeping<br />
System alerts and assists the<br />
driver when the car is drifting<br />
out of the lane.<br />
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3 5<br />
Ford Motor Company | 2011 Annual Report 17