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PROFITABLE GROWTH FOR ALL

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SMART<br />

As technology becomes ever more prevalent in<br />

modern life, Ford has done more than anyone to<br />

seamlessly integrate it into the driving experience. From<br />

the mobile connectivity that’s enabled by Ford SYNC ®<br />

to the state-of-the-art driver assist systems in the 2013<br />

Fusion, Ford is making driving safer, less stressful and<br />

more convenient.<br />

More than 4 million SYNC-equipped vehicles are<br />

now on the road in North America, and the technology<br />

is expanding to other markets globally. 2011 brought the<br />

addition of SYNC AppLink to 10 models, with the<br />

ability to use simple voice commands to control<br />

selected smartphone apps. MyFord Touch ® is in the<br />

midst of a major performance upgrade. It is coming to<br />

several new models for 2013 including Fusion,<br />

Flex and F-Series trucks.<br />

At Ford, smart technology is about more than<br />

entertainment and staying connected. From<br />

AdvanceTrac stability control, Curve Control, active<br />

park assist, Lane Keeping System, adaptive cruise<br />

control and more, the sensors in today’s Fords are<br />

helping drivers safely get where they need to go while<br />

serving as the building blocks for future capabilities.<br />

1<br />

2<br />

1) Active park assist helps<br />

drivers parallel park with the<br />

touch of a button and without<br />

ever touching the steering<br />

wheel. 2) Escape’s new<br />

hands-free liftgate allows<br />

customers to load or unload<br />

gear without fumbling for a<br />

key; a gentle kicking motion<br />

opens and closes it. 3) SYNC ®<br />

Destinations, a free mobile<br />

app for SYNC Services users,<br />

gives Ford vehicle owners<br />

the ability to easily send<br />

destination information to their<br />

vehicle using their smartphone.<br />

4) Performance upgrades and<br />

new features for MyFord<br />

Touch ® begins with 2013<br />

models. 5) Lane Keeping<br />

System alerts and assists the<br />

driver when the car is drifting<br />

out of the lane.<br />

4<br />

3 5<br />

Ford Motor Company | 2011 Annual Report 17

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