PROFITABLE GROWTH FOR ALL
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A MESSAGE FROM<br />
THE PRESIDENT<br />
AND CEO<br />
“We believe the<br />
challenges we face<br />
as a society present<br />
us with an opportunity<br />
to add value for<br />
everyone, including<br />
our shareholders.”<br />
Ford Motor Company continued on its path of<br />
profitable growth in 2011.<br />
Around the world we are delivering best-in-class<br />
vehicles to our customers. Our cost structure has<br />
been dramatically improved and our balance sheet<br />
greatly strengthened. We have taken a leadership role in addressing issues of global concern.<br />
Now we want to go further.<br />
Ford is a growing company operating in a rapidly expanding global automotive market. We have increased<br />
our product investments to meet this rising demand. We are confident that we will continue to increase<br />
our worldwide sales and improve our operating margins. The result will be profitable growth for all of our<br />
stakeholders.<br />
Let me explain how we will achieve this goal.<br />
Great Products<br />
Success in the automobile industry begins with great products.<br />
More than five years ago we consolidated our regional automotive operations into one global product<br />
development organization to fully leverage our worldwide resources and maximize economies of scale. We<br />
continued to invest heavily in new products, even as we faced difficult economic conditions. As a result, we<br />
now have a full family of outstanding vehicles with segment-leading quality, fuel efficiency, safety, smart<br />
design and value.<br />
In 2011 these exciting new products helped us achieve our third consecutive year of higher market share in<br />
the United States. We also had a higher share in Asia Pacific Africa and three consecutive quarters of yearover-year<br />
share gains in Europe. Our product momentum will continue in 2012 with the launch of a number<br />
of new vehicles, including the introduction of the all-new Ford Fusion and Mondeo, Escape and Kuga,<br />
EcoSport in South America, and the B-MAX in Europe.<br />
Industry-wide vehicle sales are expected to rise significantly in the next few years, driven by accelerated<br />
expansion in developing markets, recovery in mature markets, and sales of smaller and more fuel-efficient<br />
vehicles. We expect our sales to increase to about 8 million units by mid-decade, up about 50 percent from<br />
5.3 million units in 2010. Because of significant growth in the region, by 2020 nearly one-third of our sales<br />
will come from Asia Pacific Africa, more than doubling the current percentage of global sales volume we<br />
achieve in this region.<br />
The strength of our business will enable us to keep investing for this future growth.<br />
Ford Motor Company | 2011 Annual Report 3