PROFITABLE GROWTH FOR ALL
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The key to our projected<br />
growth is expansion<br />
in developing markets,<br />
recovery in mature<br />
industry markets, and<br />
sales of smaller, more<br />
fuel-efficient vehicles.<br />
1<br />
1) Ford team at the ringing of the bell for the NYSE. 2) Ford Credit<br />
works with dealers globally, such as the Greenway Group in<br />
Shanghai, China, to help them finance their businesses and sell<br />
Ford Motor Company vehicles. 3) Mark Fields, Executive Vice<br />
President and President, the Americas at the launch of the 2012<br />
Ford Focus with employees, dealers, suppliers, media and guests at<br />
Michigan Assembly Plant. 4) Ford annual meeting of shareholders.<br />
3<br />
2<br />
4<br />
Ford Credit provides consistent support to Ford, its dealers<br />
and customers and is aiding Ford’s global growth plans.<br />
We finished 2011 on a high note, with U.S. industry<br />
sales momentum strengthening. Total U.S. sales were up<br />
11 percent, and Ford had its best December since 2005 –<br />
closing the year as the best-selling brand in America.<br />
Small cars, utilities and trucks drove the company’s U.S.<br />
performance in 2011. Small car sales were up 25 percent,<br />
Fusion had a record year, and a large percentage increase<br />
in utility sales made Ford the best-selling utility brand in<br />
America. For its part, F-Series had the distinction of being the<br />
only vehicle to sell more than half a million units last year.<br />
For 2012, global industry sales are projected to continue<br />
to expand, extending the global economic recovery to a<br />
third consecutive year. In the U.S., Ford expects the<br />
economy to expand 2 to 3 percent.<br />
By mid-decade, Ford expects its global wholesale<br />
volumes to increase nearly 50 percent compared to 2010 as<br />
For more information visit our interactive Annual Report<br />
at www.annualreport.ford.com<br />
the company continues to accelerate product introductions<br />
and expand quickly in growth markets. Our Automotive<br />
operating margin is expected to improve as well.<br />
Key to the projected growth are expansion in developing<br />
markets, industry recovery in mature markets, and sales<br />
of smaller, more fuel-efficient vehicles. By 2020, Ford<br />
anticipates sales in the Asia Pacific region will more than<br />
double, to about one third of the company’s global<br />
wholesale volume.<br />
In that same period, worldwide sales of Ford’s small<br />
vehicles are anticipated to grow significantly.<br />
For 2012 and beyond, Ford’s commitment to its<br />
dealers remains stronger than ever, with robust dialogue<br />
between the company and its dealer network being a key<br />
differentiator in the industry.<br />
Ford Motor Company | 2011 Annual Report 19
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