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Management’s Discussion and Analysis of Financial Condition and Results of Operations<br />
Ford South America Segment. The charts below detail key metrics and the change in 2011 pre-tax operating profit<br />
compared with 2010 by causal factor.<br />
As shown above, full-year wholesales and revenue increased compared with a year ago, while operating margin<br />
declined.<br />
Ford South America reported a pre-tax operating profit of $861 million, compared with a profit of $1 billion a year ago.<br />
The decline in earnings is more than explained by higher structural costs (driven primarily by local inflation), higher<br />
contribution costs (more than explained by commodity costs), and unfavorable exchange, offset partially by favorable net<br />
pricing and volume and mix.<br />
Looking ahead, the competition in South America is intensifying, with substantial capacity increases planned by a<br />
number of companies and new entrants. Against this background, we expect our South American operations to continue<br />
to generate solid profitability for 2012, although somewhat lower than in 2011. We are continuing to work on actions to<br />
strengthen our competitiveness in the changing environment. These actions include fully leveraging our One Ford plan,<br />
including the introduction of an all-new lineup of global products over the next two years, starting in the second half<br />
of 2012.<br />
Ford Motor Company | 2011 Annual Report 41