PROFITABLE GROWTH FOR ALL
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1) Industry-first rear inflatable seat belts combine<br />
the attributes of traditional seat belts and airbags<br />
to provide additional crash protection, giving<br />
parents additional peace of mind when children<br />
are rear-seat passengers. 2) MyKey, a Ford<br />
innovation with features including a maximum<br />
speed control and a buckle up reminder; adds a<br />
“Do Not Disturb” update allowing parents to block<br />
their teens from receiving phone calls and deter<br />
text messages while driving. 3) Pediatric test<br />
dummies allow for the development of restraints<br />
that will improve the safety of children. 4) Ford’s<br />
Blind Spot Information System (BLIS ® ) with<br />
cross-traffic alert helps detect vehicles in<br />
blind spots during normal driving and traffic<br />
approaching from the sides when reversing out<br />
of parking spots.<br />
2<br />
1<br />
3 4<br />
SAFE<br />
Advanced high-strength steels are used<br />
extensively in the all-new Focus body<br />
structure that has been engineered to exceed<br />
global safety standards. High-strength steels<br />
make up more than 55 percent of the body<br />
shell, and more than 26 percent of the<br />
vehicle’s structure is formed from ultrahigh-strength<br />
and boron steels.<br />
Ford continues to impress third-party evaluators with its safety<br />
technology, boasting 11 IIHS (Insurance Institute for Highway<br />
Safety) Top Safety Picks in 2011 for Edge, Explorer, F-150, Fiesta,<br />
Flex, Focus, Fusion and Taurus.<br />
Ford safety features are earning awards as well. The company’s<br />
industry-exclusive rear inflatable seat belts earned the Traffic<br />
Safety Achievement Award at last year’s World Traffic Safety<br />
Symposium. This advanced restraint system is designed to help<br />
reduce head, neck and chest injuries in rear sear passengers. In<br />
October, the seat belts won Popular Mechanics’ Breakthrough<br />
Product Award. First offered in the Explorer, Ford plans to offer the<br />
technology in other nameplates globally over time.<br />
At the Ford Research and Innovation Center, upgrades were<br />
made to the state-of-the-art VIRtual Test Track EXperiment<br />
(VIRTTEX) simulator. The improved image rendering technologies<br />
and capabilities of VIRTTEX will help in the development of safety<br />
and driver-aid technologies.<br />
16 Ford Motor Company | 2011 Annual Report
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