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130 STRATEGY, IMPLEMENTATION AND EVALUATION<br />

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supporting it, sometimes provoking it, sometimes enabling it). Fourth, unleash<br />

the creativity of the professionals by providing them with the (IT) tools that<br />

allow them to contribute to desired strategic outcomes, without squeezing<br />

them in a top-down approach.<br />

Methods need to be adversarial: in complex problems, the best judgement on<br />

the assumptions embedded in certain opinions or choices is rendered in the<br />

context of opposition. Doubt is the guarantor of mature decisions. To enable<br />

this, fostering a culture of openness and critical discussion throughout the<br />

organization, including top management is necessary. Individual and/or group<br />

coaching can support this. Permanent evaluation of strategies and projects<br />

will also improve transparency and provide opportunities to deal with new<br />

developments.<br />

Methods need to be integrative: a unified set of assumptions and a coherent<br />

plan of action are needed to guide effective strategy formation. Participation<br />

and the adversarial process tend to differentiate and expand the knowledge<br />

base. Something else is needed to bring this diverse but relevant knowledge<br />

together in the form of a total picture, which can be the basis for day-to-day<br />

decision making. This implies permanently building and maintaining<br />

coalitions in order to create the basis for coordinated action by the<br />

organization. In the professional context of hospitals, maintaining support for<br />

strategy implementation is at least as important as the strategy formation<br />

itself. Also, focusing on long-term outcomes of the combinations of<br />

organizational development and information technology is necessary. This is<br />

a management responsibility (top-down). However, getting results requires<br />

constant tinkering on the implementation level, which may create<br />

bewilderment and distrust in the organization. <strong>Management</strong> should realize<br />

that integrative also means that the strategy should be borne by the<br />

organization instead of accepted, thus creating the basis for dealing with the<br />

confusion of the actual implementation.<br />

Last but not least, methods must be managerial mind supporting: most<br />

problem-solving methods and computer aids focus on ‘decision support<br />

systems’, that is, on systems that provide guidance for choosing a particular<br />

course of action to solve a particular problem. Problems of organized<br />

complexity however, are ongoing, ill structured and generally ‘wicked’. The<br />

choice of the individual courses of action is only part of the manager’s need.<br />

More important is the insight into the nature of complexity and to formulate<br />

concepts and world-views for coping with it. It is the manager’s thinking<br />

process and his mind that needs to be supported. This implies that leadership<br />

and leadership development, not just for and by top management, are<br />

essential to allow health care providing organizations to address the<br />

challenges of this decade. Deliberate management development programmes<br />

combined with intensive (external) training programmes will prepare<br />

managers to develop personalities which are able to deal with the sometimes<br />

bewildering complexity of the sector (education through—international—

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