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STRATEGY, IMPLEMENTATION AND EVALUATION 143<br />

■<br />

■<br />

■<br />

Office automation: This segment consists of information system functions<br />

aimed at supporting the role of office worker, in broad terms;<br />

Operational management: This consists of information system functions<br />

aimed at supporting work processes aimed at financial administration,<br />

purchasing, building maintenance, human resource management and so forth.<br />

Data warehouse and management information: This consists of information<br />

system functions aimed at supporting the work processes associated with<br />

generating, refining and distributing management information, in broad terms.<br />

The perceptive reader will realize that this categorization of work processes<br />

already assumes a certain orientation of the organization and the information<br />

strategy. This patient-centred and work-process oriented model, after all,<br />

separates ‘integrated planning’ as a distinct and core health organization work<br />

process, for example. It is therefore less useful for organizations that do not want<br />

to plan in an integrated fashion, or attempt to position the planning of the<br />

patient’s trajectory as leading to the planning of the individual capacities. This<br />

model, in other terms, already assumes a set of ambitions resembling those<br />

explicated in Chapter 5. This is not to say that this model is only useful when one<br />

fully embraces these aims: the point to note, here, is that models such as these are<br />

not neutral to one’s aims. In the remainder of the chapter, we will therefore<br />

assume that the health institution’s organization strategy resembles (some of the<br />

core parts of) the ambitions outlined in Chapter 5.<br />

Aligning ambitions<br />

The first step in formulating the information strategy is listing the organization’s<br />

ambitions and priorities. Then follows the process of formulating a<br />

corresponding ambition for information management, and the listing of an<br />

outline of projects that follows from the stated information management<br />

ambition: the project’s Master Plan.<br />

CASE STUDY<br />

Southern Medical<br />

In this paragraph, we will use the example of Southern Medical, a large<br />

general hospital. 1 This hospital’s ambitions are:<br />

■<br />

■<br />

■<br />

■<br />

to achieve a high standard of health care delivery as a general hospital<br />

for the region;<br />

to provide highly specialized care for a selected number of medical<br />

domains;<br />

to further strengthen its position as a teaching hospital;<br />

to fundamentally improve patient logistics, while

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