Report on Exchanges - INSEAD CALT

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that conflicts with the ideal of a clean sports games. In particular arms industry totally conflicts withthe ideals of sports.In addition, exclusivity is a sensitive issue which relates to higher risks of not being able to balancethe dependence. Actually, one should expect that there a company rules existing that define how todeal with this topic.Thus, my view is that Gianluca needs to deal with Goodbridge. Furthermore, to close the gap insponsoring income, further sponsors need to be acquired. Doubt that there is only one left besideGoodbridge but even assuming that there is nobody else in the world, then this one needs to betaken under contract and in parallel, it might be possible to expand sponsorship with Goodbridge.Best regards,Frank HuerterFederal-Mogul Aftermarket GmbHManaging DirectorVehicle Component SolutionsOffice: (+49) (7141) 132-225PC-Fax: (+49) (2174) 6961294Mobile: (+49) (172) 7498553frank.huerter@federalmogul.comFederal-Mogul Friction Products GmbHCommercial Director Germany, Austria, SwitzerlandVehicle Component Solutions…followed by Peter, who advises to further negotiate with Sir Ralph…De : Remory Peter [mailto:Peter.Remory@bekaert.com]Envoyé : vendredi 7 juin 2013 08:51Dear Albert,My first feedback would be: let’s further explore the possibilities with Goodbridge (and use theBauer proposal for negotiation purposes)- Goodbridge seems passionate about car racing (the core bizz of Eagle Racing)- There is better and longer relationship with Goodbridge- There has not yet been in depth negotiating with Goodbridge:we do not know if they areprepared to ‘compromise’ on a better type of deal … this should be further explored.Look forward to meet in couple of weeks !RegardsPeterSilvano prefers the non-exclusive deal with Goodbridge…De : Veglia, Silvano [mailto:Silvano.Veglia@federalmogul.com]Envoyé : vendredi 7 juin 2013 09:51Hello Mr. AngehrnMy intuitive and straight opinion on how Gianluca should do: go with Goodbridge and leveraging onnon exclusivity try to integrate with other potential sponsorships for the season. Going with Bauerwould be far better budgetwise but the EXCLUSIVE association between a company producingweapons or part of them (independently from the fact if they go around the UN embargo or not) toAAA/INSEAD/062013 - 10
me represents a risk to the image that a racing team (which is playing in a sector where image is veryimportant) cannot takeWith best regardsSilvanoSilvano VegliaFederal-Mogul Italy S.r.l.Product Marketing Director - BrakingVehicle Component SolutionsOffice +39 045 82 81 324Mobile +39 335 69 92 886Fax +39 045 82 81 510VOIP 360 1324email silvano.veglia@federalmogul.com…whilst Leif Olav recommends signing with Bauer after clarifying the ethical questionsthrough clauses in the contract…De : Saetenes, Leif Olav [mailto:Leif.Olav.Saetenes@CGG.com]Envoyé : vendredi 7 juin 2013 14:03Dear Albert,This is clearly a dilemma. There is a reputational risk at stake for Eagle Racing should such a media stormdevelop around Bauer. However, this is the business of racing (rough) so the impact of the decision maynot hit Eagleracing as hard as any other business would do if worse comes to worst.I would say that the situation is then at an ethical for Eagle racing. As long as the business of Eagle Racinghas a clear view of not executing prejudice they can accept the deal but make it clear to Bauer that whatthe ethical guidelines of Eagle really are and let them comment before signing.The Goodbridge deal is not sufficient for the healthy finances of Eagle Racing so I would have signedBauer with a clear statement of view from Eagle. (assuming the finances of Bauer are solid)BRGDSLeif OlavLeif Olav SaetenesVice President – Regional Acquisition Manager / Site Manager BergenMarine Business Line - EAMECGGCarl Konows gate 345162 Laksevåg, Bergen - NorwayT +47 56 11 31 70M +47 93 09 96 70www.cgg.comAAA/INSEAD/062013 - 11
Page 1 and 2: EagleRacing Simulation ExchangesGMP
Page 3 and 4: Individual RepliesDiederik is the f
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9: Depending on the past nego with Goo
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
Page 55 and 56: With regard to my opinion on the ca
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61 and 62:
We are all in same boat reg Episode
Page 63 and 64:
No matter what, we should probably
Page 65 and 66:
…Thomas also joins the Goodbridge
Page 67:
With the limited knowledge that we
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Report on Exchanges - INSEAD CALT

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