Report on Exchanges - INSEAD CALT

More documents

Recommendations

Info

Exclusivity requirmentfrom sponsor2 3no exclusivity1exclusivityEthics 3 8 2 (could become 0)Exclusivity can only be a risk asEAGLE will be totally dependenton BAUER; Eagle should pursuea strategy of sponsordiversification to manage therisk of default (for whicheverreason) of some of its sponsors.Also is will allow Eagle to lookfor other sponsors if financialrequirment increase above22M€ .If exclusivity is nonnegotiatable, then mechanismsshould be included in thesponsorship contract thatprevents potential futuredefault of payment.Can the companyaccept to receivemoney from apotential weapondealer with a countryunder UN embargoProtection of brandnameWhat will be thevalue of the brand forfuture sponsorship (orother existingsponsors) if thecompany is linkedwith an perceived oreffective arms dealerKnown partner(credibility and trust):how seriously can wetake the offer fromthe sponsor?Value of “our type” ofpartnerASSUMPTIONS MADEADDITIONALQUESTIONS TOCLARIFY SITUATION3 8 2 (could become 0) Do you agree that having asponsor with a perceived (noproof of) weapons’s dealagainst UN embargo is a killerfor EAGLE’s brand name?What is the value of EAGLE’sbrand name for futuresponsorship agreement (oreven other possible existingfinancial sources)?2 5 3 Weight of criteria rates only 2(could even by 1) as partnerscan change strategy anytime(cf. former sponsor) and bothoffers on the table arenegotiated at the level ofmarketing director (not yet fullapproval by CEO)1 Almost irrelevant compared toother criteria?AAA/INSEAD/062013 - 38
Isabelle joins the team and explains her decision in favor of Goodbridge…De : LANDROT Isabelle [mailto:isabelle.i.landrot@renault.com]Envoyé : mardi 11 juin 2013 12:18OK, for me for this process.I’ll complete the table for the end of the week.Nevertheless, let me explain my reaction when I saw the episode 1. I only emailed one word to ProfessorAngehrn (Goodbridge) but let me explained my reasons a little bit more.The solution proposed by this investors seemed to me much more constructed (already validated by CEOof the company, whereas the other on was for me more the result of a first discussion (Goodbridge wasready to sign on the next race, whereas Bauer said he would decide after the next race in function of howthe organization would be, of his feelings after the race???).Second point, I think Goodbridge is much closer to the company values than Bauer.But I also know that 10M is not enough for next year budget….IsabellePS: for conf call meetings on 17 and on 21, let me suggest some schedule, in order to book quickly in ouragendas, as I assume it is a little complicated for all of us in term of agenda :- 17 after 16H- 20 after 18H… Frederic creates a “deliberation document” to document the decision process and to helpgetting a full understanding of the dilemma at hand…De : frederic.marijsse@ores.net [mailto:frederic.marijsse@ores.net]Envoyé : jeudi 13 juin 2013 12:46Dear Colleagues,I once experienced a rather awkward crisis group decision making process and since then, I tend to take sometime in order to make sure that “decision makers” truly understand and actually agree on what they just decided,why they decided so and given which context/environment.In other words : to be sure of the commitment and also to be sure everyone can explain the decision to others..To do so, I’d like to propose a short memo that we could agree on as a form of “deliberation document” ( a draftto be enriched if we decided to use it)Given E-mail messages only transport 20% of the actual message, I’d like to make a important precision in orderto remain in good terms with everyone: I do not pretend I know something or even that it’s a useful thing to do,but to learn you have to experiment right ;-) I’m really interested to know your opinion afterwards about my littlebad habit.I think it is complementary to the XLS that we will actually use to make the decisionIt could even be of some help before debating to put us in the picture although its real purpose is to be completedwhen decision has been taken.. to check and document the decision … ;-)If you think it is too much, which is actually the case within the framework of a game…please do not hesitate tobe outspoken ;-)Having said that, there are some alternatives, questions and background checks in there that I would like to directto the professor in order to eventually get some more intel and help us in our task.I also hope that the professor will give us some videos about disastrous decisions making process to have somefun while reminding us to stay humble… ;-)Best regardsFredericAAA/INSEAD/062013 - 39
Page 1 and 2: EagleRacing Simulation ExchangesGMP
Page 3 and 4: Individual RepliesDiederik is the f
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37: Kind regardsRoseCriteriao requiring
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
Page 55 and 56: With regard to my opinion on the ca
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61 and 62: We are all in same boat reg Episode
Page 63 and 64: No matter what, we should probably
Page 65 and 66: …Thomas also joins the Goodbridge
Page 67: With the limited knowledge that we

Report on Exchanges - INSEAD CALT

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?