Report on Exchanges - INSEAD CALT

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Regarding Eagle Racing:At this stage and based on the different inputs (thanks to the ‘friends’ of Denmark’s crown princecouple and Lionel Messi ;-)), my preference also goes for a deal with Goodbridge. Actually, I would doas Shahid suggests (investigate further the rumors on Bauer, and in parallel look for other sponsors)but I’m also wondering whether we should take the risk to invite the 2 potential sponsors to therace (I know that it is not part of the possible scenarii, and I realize it may also sound ‘crazy’). It willprobably be an uncomfortable situation to manage, but the risk seems limited by the flexibility ofGoodbridge (in the positive case, we create such a fantastic VIP day that Bauer becomes open to newsuggestions from our end; in the opposite case, we definitively lose Bauer).Regards,Luc.…I inform the team that Rich will join the discussion…De : ANGEHRN AlbertEnvoyé : jeudi 13 juin 2013 23:20Dear Team 3. Sorry for the brief interruption. To “re-inforce” your Team let me introduce to you RichKELLEY, who just joined the Program and I have included in the email list of your Team. Pleasewelcome Rich in your Team and I really hope he will contribute to enhance even further the qualityof your Final Team DecisionBye-albertINSEAD…Shahid is looking forward to Rich‘s contributions….De : Shahid Abdullah [mailto:SHAB@FLSMIDTH.COM]Envoyé : vendredi 14 juin 2013 20:14Welcome aboard Rich!!Looking forward to get your valid input and meeting you in person.Best regards,ShahidRichard introduces himself, plays the game and shares his clear advice to sign with Bauer….De : KELLEY Richard [mailto:Richard.KELLEY@sercel.com]Envoyé : samedi 15 juin 2013 08:37Hello everyone,I have been on vacation so I am a little late in joining. I look forward to meeting all of you in a weekor so.My name is Rich Kelley and I am the Vice President of Operations for Sercel, the equipment division ofCGG. Sercel manufactures seismic acquisition equipment for the oil and gas industry.My 2T+1L - I am an avid golfer, I was born in Texas and have lived here most all of my life, I raisechampionship quarterhorsesAAA/INSEAD/062013 - 54
With regard to my opinion on the case, I would recommend the Bauer offer. It solves the immediateneeds of the company, which is cash flow. It provides for the current budgeted costs plusopportunities to grow with the additional 4 million each year. It also provides for continuity/stabilitywith the 3 year offer.I like Bauer's approach. They don't want to be in the business of running a racing team. They want aplace they can bring and entertain their exclusive clients. This should give Eagle more freedom tomanage their business. The risk with Sir Ralph is that he would want to be involved and have somesay as to how the business is run.All of the discussion about Bauer's possible publicity problems are speculation. In order to continueoperations Eagle needs funds. Bauer's offer best meets the needs of the business.I look forward to further discussions.Regards,Rich…Bernard joins the debate and shares his analysis of both options and to look for additionalsponsors to bridge the budget gap resulting from the Goodbridge offer….De : bernard.haine@ores.net [mailto:bernard.haine@ores.net]Envoyé : samedi 15 juin 2013 17:44Hello everyone, Sorry for being late in joining the discussion.My name is Bernard Haine and I am the asset manager of ORES [gas & electricity distribution].My 2T+1L : I am a keen gardener, I was born in Belgium and I like formula 1 racing.With regard to my opinion on the case:1) Goodbridgea. Pro’si. knowledge of car racingii. accepting other sponsorsb. con’si. well below budgetc. Risksi. Mingling into the day to day management of Eagled. Opportunitiesi. Possibility of getting a better deal through further discussions?2) Bauera. pro’si. Well above budgetii. 3 years stabilityiii. Hands off approach likely as he has no real knowledge in car racingb. con’si. Eagle’s eggs in one basketii. Mismatch between Bauer’s expectations (entertainment) and Eagle’s ones (racing..)c. Risksi. Negative publicityii. Too nice to be true?d. Opportunitiesi. Further growthAAA/INSEAD/062013 - 55
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EagleRacing Simulation ExchangesGMP
Page 3 and 4: Individual RepliesDiederik is the f
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53: … Peter continues the game and su
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61 and 62: We are all in same boat reg Episode
Page 63 and 64: No matter what, we should probably
Page 65 and 66: …Thomas also joins the Goodbridge
Page 67: With the limited knowledge that we
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Report on Exchanges - INSEAD CALT

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