Report on Exchanges - INSEAD CALT

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… Frederic now has a plan and a list of questions that he shares with me…De : frederic.marijsse@ores.net [mailto:frederic.marijsse@ores.net]Envoyé : mardi 11 juin 2013 03:21Dear Sir,I didn’t watch de video yet, but I suppose it could underline how sharing our views could prevent orhinder “non-mainstream” point of views..But I hope that there will be someone to favor the Bauer solution, if not …I’ll try to play devil’s advocate ;-) one has to remember that racing was funded for decades by Tobacco industries and that everyone isinnocent unless proven guilty, one could argue that the probability of loosing other sponsors due themediatic issue is relatively small at least if one consider the next season..etc.In order to check our understanding (at least mine) and assess de range of possible, can I ask a fewbackground questions ?F.ex.AAA/INSEAD/062013 - 34
- Does the contract with Eagle’s former main sponsor allow for leaving on such a short noticewithout any penalties or restrictions ?- Is Eagle struggling for la long time in order to find sponsors? How is the supply side of thesponsoring currently doing ?- How many other sponsors do Eagle have? Is it thinkable to ask them for a bail out?- Leveraging Goodbridge : which are this company’s main partners ? which are the company’s maincompetitors ?- Leveraging Bauer : same notions, partners, competitors?- Can Eagle buy some time for example by asking its sponsors to fund the cash in advance ?- Isn’t it possible to get credit facilities ?- Did the Ep1 video imply that the commitment of Bauer was as clear/strong as the one picturedfor Goodbridge ?- Can we ask for some probabilities … ;-)- What is the civic, ethic sensitivity of the racing business in general ? And with Eagle’s othersponsors (current and prospects) : to assess if the ethic issue is an actual issueBest regards… he agrees with Steven to share opinions and continues to reflect on the decision makingapproach and the possible consequences of signing the deal with Goodbridge…De : frederic.marijsse@ores.net [mailto:frederic.marijsse@ores.net]Envoyé : mardi 11 juin 2013 03:22Agreed.De : frederic.marijsse@ores.net [mailto:frederic.marijsse@ores.net]Envoyé : mardi 11 juin 2013 04:28Let me come back to the process:How are we going to organise the debate part ?Does somebody have similar experience of written debate/decision making ? (I have some ideas but..)How should we organize de “””voting”””” of the proposed alternative/decision ?Voting a motion without sufficient contradictory debate will prove inefficient…indeed the ash videoillustrate the herd syndrome…On the other hand we could all agree to go wrong ;-) after all Sony did manage not to go for “iPod like”while having de walkman, IBM with pc..etcMore seriously, what are de decision alternatives that should be weighed ?AAA/INSEAD/062013 - 35
Page 1 and 2: EagleRacing Simulation ExchangesGMP
Page 3 and 4: Individual RepliesDiederik is the f
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33: I have added my comments to Rose’
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
Page 55 and 56: With regard to my opinion on the ca
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61 and 62: We are all in same boat reg Episode
Page 63 and 64: No matter what, we should probably
Page 65 and 66: …Thomas also joins the Goodbridge
Page 67: With the limited knowledge that we

Report on Exchanges - INSEAD CALT

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