Report on Exchanges - INSEAD CALT

Other assumption : If we assume that the time is too short, that there’s absolutely no preparation,anticipation possible and that the probability of default too high in other words : it actually seems that weare chasing rainbows (meaning all other alternative are to be disregarded), and assuming the Bauer offeris concrete and serious, better go Bauer, but this time with a real negotiation (I’m not sure he would beinterested but..), than go bust (although..just kidding ;-).Nobody goes down without a fight.How do we see the glass, half full or not. I like to see it half full ( maybe half fool )If I can’t participate…my bad.. I’ll back your decision either way, that’s my commitment.See you soon.Frederic.…now Silvano adds his comments to the file and suggests setting up a conference call….De : Veglia, Silvano [mailto:Silvano.Veglia@federalmogul.com]Envoyé : samedi 15 juin 2013 23:21Hi Everyone from Italy...just had chance to fill the xls now so...here it is hope still in time for thedebate...as regards to the next step, unless I missed something (very likely...) I believe there are proposal fora call either the 17 or the 20...I would go for the 20 (after 18th) and since I was late in replying I tryto "recover" by volunteering to call the meeting via our intercall systemif you are ok for 20th after 18h (18.30?) kindly let me know and I'll set up the callciaoSilvanoCriteriaINTUITIVE OPINIONFinancial survival for next yearFinancial security for 3 yearsExclusivity requirment from sponsorEthicsCan the company accept to receivemoney from a potential weapon dealerwith a country under UN embargoProtection of brand nameComments SILVANOGOODBRIDGEBudget cuts for next season if no possible to find other sponsor tocomplement GoodbridgeHowever budget cuts could not be welcome by Goodbridge (less budgetprobably means less victories and Goodbridge may not like that)This should be discussed upfront with Goodbridge who may help andsuggest other sponsors to reach common benefitsnot sure financial security for 3 years is so important, surely is moreimportant for the next year as afterwards things may change accordingto racing league overall performance and specific Eagle's success (orfailure)don't really like it as leads to too much dependance, moreover with acompany like Bauer not really "sinergetic" with Racing. So, for me thiscriteria weights 3 and Goobridge scores 10irrespectively if Bauer supplies or not countries under UN embargo,weapons goes not really well with racing (at least to me). Racing is highlyemotional thing, people need to like and support the team, the pilot etc,anything linked with weapons is surely good for business but not for"emotions"so, to me Bauer is already 0agree with Steven 100%...reputation is key for long term…and if I wasEagle's manager I would keep long term reputation in the equationAAA/INSEAD/062013 - 42