Report on Exchanges - INSEAD CALT

TEAM 1Annie takes the lead in Team 1 by sharing her preference for signing with Sir Ralph…De : He Xiaohong (BMC) [mailto:He.Xiaohong@bekaert.com]Envoyé : lundi 10 juin 2013 04:03À : edsonls@tble.com.br; uh@flsmidth.com; frank.huerter@federalmogul.com;bernard.imperial@cgg.comCc : ANGEHRN AlbertObjet : RE: [GMP15] TEAM 1: Towards Episode2 of EagleRacingDear teammates,We may start with the sharing own opinions. Herewith I share what I sent to Professor ANGEHRN lastweek:My intuitive opinion about what Gianluca should do:Turn down the cooperation with Bauer, as avoiding risk is the most important thing for the healthydevelopment of company, further more, he agrees with Jennifer that the CEO of Goodbridge is theexactly right partner they would cooperate with, as he loves racing.Then he should try to sign a 3 or 5 years contract (the longer the better) with Goodbridge on followingSunday with the down payment of first 2 years sponseship fee. Then it will solve the finance problemin the company for the moment. Then Joep should work harder to find other sponsors which loveracing too.Thanks and best regards,Annie…in line with Frank, who emphasizes that the sponsor should align to the ideals of sports….De : Huerter, Frank [mailto:Frank.Huerter@federalmogul.com]Envoyé : lundi 10 juin 2013 07:26Dear All,My view is the following:A company that finances themselves to a huge extent by sponsoring needs to be very cautiouswhom they select as their sponsors. A racing company that appeals to private individuals (andalso especially to children & families) symbolizing success in sports must not be sponsored by abusiness that conflicts with the ideal of a clean sports games. In particular arms industry totallyconflicts with the ideals of sports.In addition, exclusivity is a sensitive issue which relates to higher risks of not being able to balancethe dependence. Actually, one should expect that there a company rules existing that define how to dealwith this topic.Thus, my view is that Gianluca needs to deal with Goodbridge. Furthermore, to close the gap insponsoring income, further sponsors need to be acquired. Doubt that there is only one left besideGoodbridge but even assuming that there is nobody else in the world, then this one needs to betaken under contract and in parallel, it might be possible to expand sponsorship with Goodbridge.Best regards,Frank HuerterAAA/INSEAD/062013 - 14