Report on Exchanges - INSEAD CALT

From above I would conclude that the priority goes to Goodbridge, but before a final recommendation wewill need response from Stéphane and Adriana and before speculating too much and in order to moveahead I suggest that we have the input from the two missing by Tuesday 18 th June. Same deadline isproposed to rectify my understanding in the above table.This will leave us with a couple of days to debate and reach consensus and good arguments for ourdecision to be presented to Albert on the Friday 21 st at the latest.Please accept this humble input to our group exercise.Best regards from Salt Lake City, UTAH, USA.ShahidRich tries to convince the others that Bauer is the better choice. In his view the Goodbridgedeal will not secure the future of Eagle Racing…De : KELLEY Richard [mailto:Richard.KELLEY@sercel.com]Envoyé : mardi 18 juin 2013 17:06Shahid,Thank you for your consolidation of everyone’s initial inputs.I still think Bauer is the correct choice for the following reasons:Bauer has offered a 3-year deal valued at 22million euro/yr. This more than meets the needs of Eagle andaffords them the ability to grow and improve their team/business.Bauer needs a business partner to entertain their top clients, Eagle can provide this entertainment. Thisshows a commitment by Bauer to help Eagle be successful.Bauer stated in the article attached to the video that they divested all their military holdings more than ayear ago. There is very little risk of a publicity scandal regarding the arms sale.GoodBridge is not as good a fit. They have not offered to cover the 18MM euro needed for Eagle tocontinue to operate. With a 10million euro commitment Eagle will have to make tough decisions.There is not enough time left in the season to secure other sponsors, so Eagle will have to makeconcessions regarding budget for the following seasons.Even though Eagle has finished “in the money” consistently this season that has not translated intoincreased sponsorship, which makes it even more unlikely they will be able to close the gap.I know that most of the team supports the decision to select Goodbridge, but I wanted to make my caseone more time for Bauer.Regards,Rich…Shahid suggests to wait for the missing input and to appoint a Team Leader to drive thedecision process. He volunteers to continue leading the exchange…De : Shahid Abdullah [mailto:SHAB@FLSMIDTH.COM]Envoyé : mardi 18 juin 2013 18:21Thanks for further input Rich. I suggest that we get Stéphane and Adriana onboard before weproceed.By the way, all, I have just put the things together. We need to have a lead on this exercise. Is thereanybody else who would like to take that or would you like me to continue?Best regards,ShahidAAA/INSEAD/062013 - 57