Report on Exchanges - INSEAD CALT
Report on Exchanges - INSEAD CALT
Report on Exchanges - INSEAD CALT
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…now she suggests a meeting agenda and drafts and acti<strong>on</strong> plan for the 3 Task Forces…From: rose.delannoy@gdfsuez.com [mailto:rose.delannoy@gdfsuez.com]Sent: jeudi 20 juin 2013 15:13For those who can manage it, could you c<strong>on</strong>firm whether you will participate to the c<strong>on</strong>f call?As it will be difficult to manage 2 group of participati<strong>on</strong> within a very short time, I suggest to follow thescript below during the c<strong>on</strong>f call and indicate 1) agreement 2) n<strong>on</strong> agreement, 3) proposed adaptati<strong>on</strong>s <strong>on</strong>:1. Overall c<strong>on</strong>cept of plan of acti<strong>on</strong> described below2. On objectives of the task forces3. On the processFor those who cannot join, thank you for giving your comment by mail.Hear you later,RoseDRAFT Plan of acti<strong>on</strong>: Team 3 suggests to manage the decisi<strong>on</strong> process as follows:Establish 3 task forces with the following tasks:‣ Task force A: works <strong>on</strong> improving/securing Goodbridge sp<strong>on</strong>sorship. Objectives:1. Secure the sp<strong>on</strong>sorship for 10M€2. Engage in exploring ways to manage the remaining 8M€ need by1. By c<strong>on</strong>sidering if they can have ideas of sp<strong>on</strong>sors2. By highlighting which type of budget cuts would be necessary (including numberof race to take part in)‣ Task force B: works <strong>on</strong> clarifying Bauer’s intenti<strong>on</strong> and press issues, strengthening our c<strong>on</strong>fidencein the deal in order to sign sp<strong>on</strong>sorship. Objectives:1. Investigate <strong>on</strong> Bauer (including request to UN)2. Without waiting for investigati<strong>on</strong> results, require Bauer to clarify the extent of truth ofinformati<strong>on</strong> found in the press and indicate that should the informati<strong>on</strong> be correct,EagleRace is not willing to enter into a sp<strong>on</strong>sorship agreement with them3. Based <strong>on</strong> hypothesis that EagleRace denies press allegati<strong>on</strong>, start negotiating a step wisesp<strong>on</strong>sorship agreement:1. For short term decisi<strong>on</strong> : sp<strong>on</strong>sorship for next year without exclusivity2. For medium term: multiyear sp<strong>on</strong>sorship under a range of possibilities (amount vsexclusivity and guarantees’ against default) to be decided in 6 m<strong>on</strong>th’s time‣ Task force C:1. For supporting short term decisi<strong>on</strong> with Goodbridge: establish plan of potential budgetcuts and impact (incl number of race Eagle racing would attend)2. For supporting medium term negotiati<strong>on</strong> with Bauer:1. Establish budget planning for next 3 years2. Investigate means to manage the risks arising from and sp<strong>on</strong>sor reuiringexclusivityProcess wise: Start a joint meeting clarifying the c<strong>on</strong>text, issues and risks. Set a timing for work and deliverablesSet interim sharing sessi<strong>on</strong>s to adapt possible negotiati<strong>on</strong> with Goodbridge and Bauer based <strong>on</strong>(interim) results from the teams.Inform top management of Eagle Racing to secure their buying of the plan of Acti<strong>on</strong> and overalltargets, testing suggesti<strong>on</strong>s for new c<strong>on</strong>tact for sp<strong>on</strong>sorship.AAA/<strong>INSEAD</strong>/062013 - 47