Report on Exchanges - INSEAD CALT

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Benoit had also been warned by me…… and is happy about the challenge…De : Benoit.Crochelet@gdfsuez.com [mailto:Benoit.Crochelet@gdfsuez.com]Envoyé : lundi 10 juin 2013 10:00Dear Albert,You can count on me, my team members will need great arguments to modify my first position as faras values and ethic are no matter for compromises.Benoît…Claus still prefers Bauer as rumors are not confirmed and Sir Ralph might be not soeasygoing…De : Claus Christian Torbøl [mailto:CCT@FLSMIDTH.COM]Envoyé : mercredi 12 juin 2013 07:40Benoit,We don’t have any evidence which shows that Bauer has done anything wrong –I believe we should takedecisions based on facts so that’s the reason for why I continue to propose Bauer.Maybe it turns out you are right but I think Goodbridge could be a tricky company to deal with and thechairman seems to be an old fox.Regards,Claus…Benoit now calls for input from the other team members and suggests analyzing the risksof both options…De : Benoit.Crochelet@gdfsuez.com [mailto:Benoit.Crochelet@gdfsuez.com]Envoyé : mercredi 12 juin 2013 09:39Claus,Thank you for your quick reply. As far as the decision must be taken by the Team It would be interestingto have the feed-back from Leif-Olav, Vincent and Peter.Beyond intuitions it would be reasonable to make a risk analysis for the 2 scenarios:What if the allegations against Bauer are confirmed in the coming weeks or months. Which could be theconsequences at reputation, financial and business level for our team?And what if we by accepting Goodbridge’s proposal we can’t guarantee to have the financial basis for nextseason?By the way sport sponsorship is a jungle and we have to pay attention to all kinds of animals: white sharpsand old foxes incl. ;°)I am curious about the statements of our new colleagues.BenoîtAAA/INSEAD/062013 - 22
Peter agrees to sign with Bauer…De : Peter Thomsen [mailto:PTH@FLSMIDTH.COM]Envoyé : mercredi 12 juin 2013 11:51Dear allI agree that we should go with Bauer, however rumors should be looked into.Bauer seems to act based on business, Goodbridge is acting on mood and emotions.Best regards,Peter ThomsenSenior Vice President…whilst Vincent would prefer to further negotiate with both. If this is not possible he wouldchoose the Bauer offer…De : BERCOVICI Vincent [mailto:Vincent.BERCOVICI@galderma.com]Envoyé : mercredi 12 juin 2013 23:04Hello,I am delighted to meet my counterparts for a memorable adventure ! I am VINCENT, French, based inParis, Global Marketing Director in pharma industry with initial Chemistry background. I believe in teamwork and happy to race with you on finding a consensus (maybe that’s why I waited a bit beforeresponding ?). Yes I agree with below !!To give some perspective I share with you my rationale to Albert last weekSo as the brief said, my straightaway gut feeling :I would prepare for more options to secure the Business (take calculated risks). If I were Giuanluca I would Ask Joep to deal with Bauer non exclusive deal alternative at 10M€ Ask the BD girl to come up with a 2 nd sponsor in addition to the deal with the Brit guy if it stays at10M€ Myself would go directly to the British guy and bargain exclusivity (do not remember if it was thecase or not for the 10M€ deal) at a higher rate : 18M€. or mention that if the deal at 10M€ wasexclusive it is no way.Now if you tell me decision needs to be taken NOW with no discussions possible I would go for BAUER anduse 3M€ to build PR activities to defend reputation/prevent more spill over and prepare back-up plansready to sign.…Leif Olav agrees that having both on board would be ideal but given that a decision shouldbe taken now and after analyzing the risks, advises also to sign with Bauer…De : Saetenes, Leif Olav [mailto:Leif.Olav.Saetenes@CGG.com]Envoyé : jeudi 13 juin 2013 18:43Hi all,I’m really looking forward to meeting you at GMP! My name is Leif Olav Saetenes, based in BergenNorway and working for CGG, the world’s largest service provider of geophysical services with HQ in Paris.I’m the regional operations manager (line manager) for our marine operations activities within Europe,AAA/INSEAD/062013 - 23
Page 1 and 2: EagleRacing Simulation ExchangesGMP
Page 3 and 4: Individual RepliesDiederik is the f
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21: Two Truths and a LieHi. Let me intr
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
Page 55 and 56: With regard to my opinion on the ca
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61 and 62: We are all in same boat reg Episode
Page 63 and 64: No matter what, we should probably
Page 65 and 66: …Thomas also joins the Goodbridge
Page 67: With the limited knowledge that we

Report on Exchanges - INSEAD CALT

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