Report on Exchanges - INSEAD CALT

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…now Frederic shares his reflections on the decision making process to agree on as a team.He suggests different approaches and ideas and calls for feedback…De : frederic.marijsse@ores.net [mailto:frederic.marijsse@ores.net]Envoyé : lundi 10 juin 2013 11:24Hello everyone,You’d probably agree with my saying that a decision making process involving discussion andinteractions can already become difficult when in face to face and between people who know eachother and sharing the same “values/corporate culture”…Not only didn’t we get a chance to get to know each other, there is also a good potential formisunderstanding given the communication means we are about to use.Albeit we are asked to do so while having some kind of fun, hopefully ;-)Given all that, may I suggest we agree on a communication process and a schedule, in order to discussand propose a sound alternative, or a decision to Gianluca ?What do you think if we share per E-mail our understanding of the situation and the suggestions madefor Episode One ?Shouldn’t we agree to make a short summary of each one of the positions sent last week ? and work onthat basis ?Is there someone tempted by the task ? ;-)Shouldn’t we agree to use a simple tool to call for the facts and measure the trade off between risk andopportunity ? Any suggestions ?Are we allowed to call for a skype- meeting, in the late evening when the kids and the bosses areasleep (at last..) ? Or more, let say one to get to know each other and agree on the process and a secondto actually get to the “decision”If E-mail is mandatory, we should agree on a process to avoid E-mail traffic congestions andchaos..although we all know by experience that it doesn’t happen in our ever day life ..Other communications ?If someone knows a better solution/process, please share with me.Best regardsFred.… he also thanks Rose and agrees to complete the criteria table. In addition he suggestsasking questions to get a better understanding of the dilemma situation and shares hisindividual response in favor of Goodbridge…De : frederic.marijsse@ores.net [mailto:frederic.marijsse@ores.net]Envoyé : lundi 10 juin 2013 17:53Thank you for your proposal,Decision criteria are indeed of great importance before.. and after.. ;-) I couldn’t agree moreAAA/INSEAD/062013 - 30
The practical organization of our work should still be addressed, don’t you think ?When it comes to the heart of the subject, I will try to use your template .Furthermore, shouldn’t we think of some questions that could be asked to the professor in order toconfirm or precise our understanding of the situation and the range of possibilities ? Should it be strictlyforbidden, we should then state precisely all hypothesis underlying our understanding and decisionproposalFor instance, I ‘m not sure the commitment of Bauer is as concrete as it seems, it can be though, but inmy opinion, the descriptive part of the video fell a bit short tot that respect, don’t you agree ?I will complete your template with my understandingTo make sure and give some context, please find here-after my reply for Ep1. Ok maybe a bit ofstonewalling (blalba) but it was early morning when I watched and wrote…so please forgive me..please find hereafter my understanding of the situation and my advice to Gianluca,What does Eagle Racing need?Given its track record and its recent achievement, Eagle Racing needs a new main sponsor to further develop its business andpotentially, a few more in order to diversify its sources of funding and gain access to a portfolio of investors and sponsors.Eagle Racing needs reliable and stable partners.Given that its main sponsor has cancelled its participation, Eagle begins to feel the pinch and could experience some shortageif it doesn’t manage to raise sufficient funding or credit facilities. However, one should call for the facts and not get confusedwith feelings and short-termism.1) Sir Ralph Winfield and the Goodbridge companyIs a happy, enthusiast, passionate kind of person.Says he actually wants to sponsor EagleSir Ralph takes time to see if he could go along with the people of eagle, all the small talk part is all about knowing eachother and sensing the possibility of long term partnership (values, spirit..)Money, terms or conditions are not discussed during the first meeting with Sir Ralph (he relies on Benjamin for the details).The deal could be signed of at 10MEUR/yearMaybe there’s a potential for more and maybe Winfield could introduce Eagle to other partners to joint the adventure.2) Walter Smith and Bauer IndustriesOne could say he hardly cares about racing.It is more a way for him to offer some kind of VIP-experience for his prospects or business partners.One could question its reliability and interest over timeThe deal is not sealed yet, but he utters a lot of demands and there’s little room for negotiation, every word looks like a take itor leave it offer.Eagle could become in thrall to Bauer industries exclusive sponsorshipHe makes a rather conditional commitmentThe company is already involved in some mediatic turmoil that could reflect adversely on the company and its partners.What if allegations are confirmed? Not every body would agree with selling goods in a breach of an UN resolution, exceptmaybe for some kind of Russian investors..3) Advice to GianlucaPolitely decline Walter Smith’s offer while being neutral.Explain that as long as the suspicions aren’t waived, eagle couldn’t enter in a business relationship with him.Explain Eagle want to enter in a balanced partnership and that the terms and conditions he proposes are not in the vain of thepartnership Eagle seeks.Secure the deal with Goodbridge and expose the situation to Sir Ralph Winfield to see if it could be possible to find othersponsors.Imagine How to leverage the Goodbridge sponsorship, etc..Kind regardsFredericAAA/INSEAD/062013 - 31
Page 1 and 2: EagleRacing Simulation ExchangesGMP
Page 3 and 4: Individual RepliesDiederik is the f
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29: Financial security for3 yearsEthics
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
Page 55 and 56: With regard to my opinion on the ca
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61 and 62: We are all in same boat reg Episode
Page 63 and 64: No matter what, we should probably
Page 65 and 66: …Thomas also joins the Goodbridge
Page 67: With the limited knowledge that we

Report on Exchanges - INSEAD CALT

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