Report on Exchanges - INSEAD CALT

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It all started with …De : ANGEHRN AlbertEnvoyé : lundi 3 juin 2013 17:50À : 'shab@flsmitdth.com'; 'vincent.bercovici@galderma.com'; 'adriana.carneiro-ribeiro@renault.com';'benoit.crochelet@gdfsuez.com'; 'rose.delannoy@gdfsuez.com'; 'stephane.deblaise@renault.com'; 'mkdus@flsmidth.com';'laurence.excoffon@renault.com'; 'luc.frankignoulle@electrabel.com';'jerome.gendre@federalmogul.com'; 'bernard.haine@ores.net'; 'uh@flsmidth.com'; 'he.xiaohong@bekaert.com';'thomas.henn@gdfsuez-energie.de'; 'frank.huerter@federalmogul.com'; 'bernard.imperial@cgg.com';'isabelle.i.landrot@renault.com'; 'pel@flsmidth.com'; 'benedicte.lefevre@electrabel.com';'frederic.marijsse@ores.net'; 'gregory.mourat@valeo.com'; 'steven.parewyck@bekaert.com'; 'hvp@flsmidth.com';'peter.remory@bekaert.com'; 'leif.olav.saetenes@cggveritas.com'; diederik_schouten@deltalloyd.nl;'edsonls@tble.com.br'; 'peter.thomsen@flsmidth.com'; 'cct@flsmidth.com'; 'jacques.Veerman@mail.ing.nl';'silvano.veglia@federalmogul.com'Cc : Albert.ANGEHRN@insead.eduObjet : [GMP15] Preparation for our GMP Session: Just 15 minutesImportance : HauteDear GMP ParticipantsI am looking forward to meeting you soon at CEDEP for the sessions we will have together on the firstday, focusing on Collaboration. With this email I would like to engage with you – without taking toomuch of your time – into a brief pre-session exchange.The first step in which I would like to involve you should not take more than 15 minutes. It’s aboutwatching a brief video online (on your PC/Mac/iPhone …) and then emailing me straightaway yourintuitive opinion about what Gianluca, the main character in the video, should do.To watch the video click on EPISODE 1 and insert your Key (“GMP15”). Afterwards make sure thatyour reply reaches me (and only me) by the end of this week, by Friday, June 7 th , so that we canthen proceed to the next phase and see how the story evolves.That’s all for the moment. Looking forward to your individual decision. In the meantime enjoyEPISODE 1!See you soon at CEDEP-albertINSEAD_____________________________________________________Prof. Dr. Albert A. ANGEHRNhttp://www.insead.edu/facultyresearch/faculty/personal/aangehrnPS: The EagleRacing Simulation has been featured for instance at CNN.com.AAA/INSEAD/062013 - 2
Individual RepliesDiederik is the first to respond. He does it by sharing his preference for the Goodbridge offerand suggesting actions to bridge the budget gap…De : diederik_schouten@deltalloyd.nl [mailto:diederik_schouten@deltalloyd.nl]Envoyé : lundi 3 juin 2013 19:04Dear Prof .Dr. Angehrn,I am looking forward to meeting you at CEDEP.My advise for the Eagle Racing team:They should go for the deal with Good Bridge. I realize that they will have a potential fundingproblem of 8 mln EURO.Possible solutions for funding problem:- discuss funding problem with Sir Winfield. Perhaps Eagle Racing can use the network of SirWinfield to get contact to other potential sponsors. For example: CEO's of other compagnies with thesame passion for old Ferrari's.-extra budget cutsKind regards,Diederik Schouten…followed by Benoit, who also chooses Goodbridge to avoid reputational risks…De : Benoit.Crochelet@gdfsuez.com [mailto:Benoit.Crochelet@gdfsuez.com]Envoyé : lundi 3 juin 2013 19:07Dear Albert,Thank you for this pre-session exchange.By accepting Bauer’s sponsorship Eagle Racing would run a significant reputation risk which can be deadlyfor the team. Intuitively I would recommend to choose Goodbridge and prepare different business casesto operate successfully until additional sponsors can be found (e.g. financial credit, operating costsavings, number of races…).Reputation is key in sport, so I won’t compromise with Bauer’s Manager even if the allegations are notproved.Looking forward to meet you,BenoîtBenoît CrocheletHead of Brand & Marketing CommunicationsPhone: + 32 2 501 24 75 - Fax: + 32 2 508 40 90benoit.crochelet@electrabel.comwww.electrabel.comNew address:GDF SUEZ Tower, Boulevard Simón Bolívar 34, 1000 BrusselsAAA/INSEAD/062013 - 3
Page 1: EagleRacing Simulation ExchangesGMP
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
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… Peter continues the game and su
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With regard to my opinion on the ca
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From above I would conclude that th
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Bernard too agrees to the Team Lead
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We are all in same boat reg Episode
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No matter what, we should probably
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…Thomas also joins the Goodbridge
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With the limited knowledge that we
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Report on Exchanges - INSEAD CALT

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