Report on Exchanges - INSEAD CALT

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TEAM 5Jacques takes the lead in Team 5 by mentioning the possibility to collect pros and cons forboth options or to simply vote: he prefers the latter and his vote goes to Goodbridge…De : Jacques.Veerman@mail.ing.nl [mailto:Jacques.Veerman@mail.ing.nl]Envoyé : mercredi 12 juin 2013 08:02À : ANGEHRN Albert; laurence.excoffon@renault.com; thomas.henn@gdfsuez-energie.de;jerome.gendre@federalmogul.com; pel@flsmidth.com; benedicte.lefevre@electrabel.com;gregory.mourat@valeo.com; hvp@flsmidth.comObjet : RE: [GMP15] TEAM 5: Towards Episode2 of EagleRacingDear Team,Our next challenge is to decide, via consensus, with which partner we prefer to do sponsorbusiness.We could start to make an inventory with pros and cons for each partner and then try to get to adecision, but I propose to start to make an easy round of voting. Then we can see if there is already amajority (or not) within the team for one of the partners.Do you like this approach? Please let us know then your preference.My vote is on Goodbridge.Kind regards,Met vriendelijke groet,Jacques Veerman… Peter agrees with the Goodbridge choice and proposes a couple of actions to bridge thebudget gap…De : Peter Larsen [mailto:pel@flsmidth.com]Envoyé : mercredi 12 juin 2013 09:28Hi Jacques and Team,Thanks for teeing this up – I rush with my viewpoints and vote as well.I support your choice of GoodBridge as the common main sponsor for Eagle Racing.My reasoning for this choice is:It is tempting to strike a three year exclusive contract with Bauer, securing the economyof the team. However, I do not see that a real partnership can be established with Baueras their objectives to enter into this agreement seem rather blurred. And this mayultimately take away focus from the sport and the results we have achieved and want tocontinue achieving.Even though the collaboration with GoodBridge will only cover approx. 60% of ourfinancial needs, we are free to include other sponsors to supplement. And we will get apartner with passion for the sport, who may get excited by our results and increase thescope (and he will most certainly appreciate our VIP packages more than Bauer!).Alternatively, we have to look at taking in a young (talented) driver that can bringadditional sponsorships. A closer look at the support organization could also be ofinterest to identify possible cost reduction potentials.AAA/INSEAD/062013 - 62
No matter what, we should probably consider offering our Sponsorship Manager a CrossCultural Communication course as he seem evenly uncomfortable with Englishmen andGermans!Best regards,Peter LarsenDirector Human ResourcesCustomer Services and O&M… followed by Jerome, who lists a couple of pros and cons before disclosing his personalview: he advises to further negotiate with Sir Ralph and to keep the Bauer option open…De : GENDRE, Jerome [mailto:Jerome.GENDRE@federalmogul.com]Envoyé : mercredi 12 juin 2013 15:38Hello everyone,Please find hereunder some inputs that may help us to take our common decision by Friday 21 st thelatest and also my recommendation.Bauer:Pro: financial need 100% coveredCons: no clear link between the weapon industry and racing (far from the automotive).Goodbridge: Pro: coherent positioning between tyres and racing (automotive) + Goodbridge ownerautomotive passionate. Cons: half of financial needs covered.However, my recommendation is Goodbridge (see below my proposal to convince them):Negotiate with Bauer to postpone their decision and put them in competition with a peercompany.Call back Goodbridge in order they can review their position vs. other sponsors who may bechosen by the team in order they can invest more (100% required). Play on the ownerpassion and check what can be provided additional to their customers as the possiblesponsor of the team.Check parallel if cost savings could be made internally in order to reduce the team budgetand dependence (i.e. in case of Goodbridge could only do half of the required effort).Let Goodbrige little time to react.Nevertheless if finally Goodbridge don’t move and if it is a question of surviving for the team:BauerKind regards.Jérôme GENDREAAA/INSEAD/062013 - 63
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EagleRacing Simulation ExchangesGMP
Page 3 and 4:
Individual RepliesDiederik is the f
Page 5 and 6:
Shahid announces that he did not re
Page 7 and 8:
Sir Ralph takes time to see if he c
Page 9 and 10:
Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
Page 55 and 56: With regard to my opinion on the ca
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61: We are all in same boat reg Episode
Page 65 and 66: …Thomas also joins the Goodbridge
Page 67: With the limited knowledge that we
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