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Report on Exchanges - INSEAD CALT

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At the end, If we can’t get the m<strong>on</strong>ey for eagle to survive in an ethical manner and in a well balancedpartnership (all is well, ends well ;-), what are the actual choices?Sell Eagle?Joint with another racing team (more profitable yet less successful) ?engage <strong>on</strong>e pilot/car, not 2 ;-)go for <strong>on</strong>e year full c<strong>on</strong>trol of Bauer that could prove less painful than expected or <strong>on</strong> the c<strong>on</strong>trary addinsult to injury ?we will see <strong>on</strong> Friday..… Rose suggests c<strong>on</strong>tinuing collecting arguments in the reformatted table and proposes aclear acti<strong>on</strong> plan with timing, including two scheduled c<strong>on</strong>ference calls. Finally she sharesher individual answer…De : rose.delannoy@gdfsuez.com [mailto:rose.delannoy@gdfsuez.com]Envoyé : mardi 11 juin 2013 11:00Thanks for the practical formatting under XLS.I made small modificati<strong>on</strong>s in my comments and added a criteria <strong>on</strong> exclusivity. I will leave myintuitive opini<strong>on</strong> deliberately opened (see comment in the table).Process wise, I find the new table efficient to gather all arguments and view points (as illustrated bythe video “ash c<strong>on</strong>formity test” it will help us keeping independent opini<strong>on</strong>s).Decisi<strong>on</strong> (for the 21/06) will probably not be the last but <strong>on</strong>ly <strong>on</strong>e in the process: i.e. negotiate (inpriority) with X, to reach objective a,b,c AND (until signature) keep opened possibilities with sp<strong>on</strong>sorY with objective to improve points a,b,c. If we do not receive “new c<strong>on</strong>straints” applying to ourdecisi<strong>on</strong> case (i.e. elements of clarificati<strong>on</strong> from Albert), we could build our reas<strong>on</strong>ing and c<strong>on</strong>sensusby taking assumpti<strong>on</strong>s (<strong>on</strong> which Albert might react). See line added at end of table “assumpti<strong>on</strong>smade” besides “additi<strong>on</strong>al questi<strong>on</strong>s to clarify situati<strong>on</strong>”.Following the trend from Frédéric and Steven, here is a suggesti<strong>on</strong> for the course of acti<strong>on</strong>s: 14/06 : all initial comments in the table by Friday morning. Remark: putting our scores andweighting value could prove the most difficult. 17/06: c<strong>on</strong>f call (pm) – max 1h.Agenda: highlight major points of agreement / disagreement in the team. Clarify what needsto be worked <strong>on</strong> to resolve points of disagreement. 18-19/06: any further acti<strong>on</strong> identified in c<strong>on</strong>f call <strong>on</strong> points of disagreement – mail exchange 20/06: Final decisi<strong>on</strong> c<strong>on</strong>f call (pm) – max 1hPlease c<strong>on</strong>firm if this is OK for you. Date and timing can be adapted (can be d<strong>on</strong>e by doodle to avoidtoo many mails. C<strong>on</strong>f call –BE number – can be provided if practical for all).Remark: this team is without a “chef”; <strong>on</strong>ly active participati<strong>on</strong> from all will enable us to come to ac<strong>on</strong>sensus decisi<strong>on</strong> (as requested in the exercise).My initial reacti<strong>on</strong> <strong>on</strong> Episode 1- what Gianluca should do was: Recall ethics and value (devalue) of (tarnished) brand name even if it is not written in firm policy reports of thecompany Urgently correct Joep’s unpreparedness by :o requiring full check <strong>on</strong> Bauer as well as <strong>on</strong> recent press allegati<strong>on</strong>s(why was it not d<strong>on</strong>e c<strong>on</strong>sidering that it is <strong>on</strong>e of the last 2 potentials for sp<strong>on</strong>sorship)AAA/<strong>INSEAD</strong>/062013 - 36

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