Report on Exchanges - INSEAD CALT

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Thomas advises to further discuss with BOTH potential sponsors before deciding…De : Thomas.Henn@gdfsuez-energie.de [mailto:Thomas.Henn@gdfsuez-energie.de]Envoyé : mardi 4 juin 2013 09:09Dear Albert,After watching the short film my intuitive opinion is that the session suggests a situation of timepressure with very limited options. But is this really the case for Eagle Racing / Gianluca? Is it reallytrue for Gianluca that he has to take a decision based on limited information?Eagle Racing should rather ask for further discussions with their both potential sponsors in order tofind out,* if BAUER is really selling arms or even more interesting if the public believes they do so (andtherefore BAUER has a negative image what would disqualify them as a sponsor)* if there are further options which could be negotiated:** e.g. non exclusive term also with BAUER** e.g. if Goodbridge may allocate their 10 mio / year budget differently and may sponsor in the firstyear 18 mio (and in the second 6 mio and again 6 in the third year) to give Eagle Racing more time tolook for another sponsor in the second year.** e.g. if maybe a bank loan could fill the missing gap of 8 mio in the first year** if Goodbridge may also could bring in some VIP contacts to further acquire sponsorshipKind regards,Thomas…whilst Isabelle, without hesitation, decides for Goodbridge…De : LANDROT Isabelle [mailto:isabelle.i.landrot@renault.com]Envoyé : mardi 4 juin 2013 09:40GoodBridge… Jacques too prefers the Goodbridge deal, but also recommends to try to get moreinformation on Bauer …De : Jacques.Veerman@mail.ing.nl [mailto:Jacques.Veerman@mail.ing.nl]Envoyé : mardi 4 juin 2013 12:58Dear Albert,I watched the video and per this email I want to give my intuitive opinion:- Gianluca should insist that they do a proper further investigation into Bauer’s situation. Are theremore facts available?- He also should look at a formal policy on doing business with such partners.- For now, my intuition tells me that the risk is too high to give exclusivity to one partner. If thepartner is going into default the whole sponsorship is at risk.It’s better to spread the risk cross different partners.- Also I believe that Goodbridge fits better with the mission/strategy of Eagle Racing.Kind regardsMet vriendelijke groet,Jacques VeermanING Finance Bank OIB/Controller CBS/RBI/GSAAA/INSEAD/062013 - 4
Shahid announces that he did not receive any emails…De : Shahid Abdullah [mailto:SHAB@FLSMIDTH.COM]Envoyé : mardi 4 juin 2013 19:44Thanks Peter. Now I understand why I didn’t get any mail. My e-mail address is incorrect. Albertcould you please correct it.Thanks and best regards,Shahid AbdullahGlobal Director O&M MPshab@flsmidth.comClaus shares his clear decision for Bauer…De : Claus Christian Torbøl [mailto:CCT@FLSMIDTH.COM]Envoyé : mardi 4 juin 2013 19:49Dear Albert,I propose Gianluca should go with “Bauer Industries”Regards,Claus…whilst Bernard would sign with Goodbridge as there is no time left to further investigate onBauer…De : imperial, bernard [mailto:bernard.imperial@CGG.com]Envoyé : mardi 4 juin 2013 23:29Dear Albert,Provided there’s no spare time (and probably no means) to dig into Bauer situation and see if theaccusation against Bauer are developing, Gianluca should choose to go with Goodbridge, whileimmediately launching a plan to review the next season with a reduced budget and going back to SirRalph to present the budget trying to get more money based on level of performance during the firstraces for instance. In addition a plan to find an additional sponsor during the season might be launched(organizing special events on some races to attract sponsors on the spot for one race).Looking forward to see Episode 2…See you soon,Bernard______ ______ ______Bernard ImperialVP Human Resources & CommunicationMarine Business LineCGG27, avenue Carnot91341 Massy CedexFranceT +33 1 64 47 36 12M +33 6 89 23 22 65www.cgg.comAAA/INSEAD/062013 - 5
Page 1 and 2: EagleRacing Simulation ExchangesGMP
Page 3: Individual RepliesDiederik is the f
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
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With regard to my opinion on the ca
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From above I would conclude that th
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Bernard too agrees to the Team Lead
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We are all in same boat reg Episode
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No matter what, we should probably
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…Thomas also joins the Goodbridge
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With the limited knowledge that we
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