Report on Exchanges - INSEAD CALT

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Bernard joins the Goodbridge camp and summarizes the opinions. He suggests a simpleprocess (argue a bit, then vote) to reach consensus and calls for Uffe to share his view….De : imperial, bernard [mailto:bernard.imperial@CGG.com]Envoyé : mercredi 12 juin 2013 23:48Dear All,Hello from Paris!Below is my view.Provided there’s no spare time (and probably no means) to dig into Bauer situation and see if theaccusation against Bauer are developing, Gianluca should choose to go with Goodbridge, whileimmediately launching a plan to review the next season with a reduced budget and going back to SirRalph to present the budget trying to get more money based on level of performance during the firstraces for instance. In addition a plan to find an additional sponsor during the season might belaunched (organizing special events on some races to attract sponsors on the spot for one race).We’ve now 4 out of 5 team members input (I added below Edson’s answer received in cc:)One missing…But already differing views. We so need to define a way to reach a team consensus on our finaldecision. Could we argue a bit then vote?Waiting anyway for your input Uffe,Kind RegardsBernard…and here comes Uffe, who also prefers to sign with Sir Ralph….De : Uffe Halldorsson [mailto:UH@FLSMIDTH.COM]Envoyé : jeudi 13 juin 2013 09:37Dear all,Sorry for late reply.My first reaction was that a decision could not be taken based on the available information - andwithout any risk evaluation of the consequences of the decision. The decision could have a hugeimpact on the Eagleracings future. But I choose the sponser with the lowest risk and the bestbranding profile for the Eagleracing- Goodbridge - giving Eagleracing time to find additionalsponsors as mentinoned. Dependency of one main sponsors sounds risky – especially if the valuesof the Sponsor and the Racing Team are not align.If I should make a parallel to the real world we have in Denmark a professional bike cyclingcompany called Riis Cycling. The are now called Team Saxo Bank – Tinkoff. Every time they loosetheir main sponsor they are fighting for survival. Now they have 2 main sponsors - it looks likethey for period have mitigated the risk and have found a more sustainable solution.As I see it we are now 4 in favor for GoodBridge and 1 for Bauer….Best RegardsUffe HalldorssonGroup Health and Safety ManagerAAA/INSEAD/062013 - 16
…Edson would like to get some feedback on his arguments ….De : Edson Luiz da Silva [mailto:edsonls@tractebelenergia.com.br]Envoyé : jeudi 13 juin 2013 20:24Dear All,As I said, in the proposal simulation we have to take crucial solution for a very constrained problem,according to the description of prof. Albert.I do not have the objective of changing your position in order to choose Bauer. Nevertheless, I onlywould like a reflection from you about the possibility that news in the newspaper may not be confirmedand that, a very important issue, Eaglesracing has a serious risk of no to get a complementarysponsor for the next year, depending of your performance in the coming races and also due to marketbehavior.Maybe, after this reflection we could make a decision.Best regards,Edson…Annie responds and insists on the importance for Eagle Racing to run “clean business” andchoose ethically healthy partners….De : He Xiaohong (BMC) [mailto:He.Xiaohong@bekaert.com]Envoyé : vendredi 14 juin 2013 11:32Dear Edson,Thanks for sharing with us again your concern.As Frank mentioned “A company that finances themselves to a huge extent by sponsoring needs to bevery cautious whom they select as their sponsors. A racing company that appeals to privateindividuals (and also especially to children & families) symbolizing success in sports must not besponsored by a business that conflicts with the ideal of a clean sports games. In particular armsindustry totally conflicts with the ideals of sports.” I think it's really important for Eagleracing to choosea partner which is running clean business ,and is healthy ethically. So I think the Goodbridge is still theright choice.Thanks and best regards,AnnieAAA/INSEAD/062013 - 17
Page 1 and 2: EagleRacing Simulation ExchangesGMP
Page 3 and 4: Individual RepliesDiederik is the f
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15: …now Edson joins the discussion a
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45 and 46: Current issues and subsequent risks
Page 47 and 48: …now she suggests a meeting agend
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
Page 55 and 56: With regard to my opinion on the ca
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61 and 62: We are all in same boat reg Episode
Page 63 and 64: No matter what, we should probably
Page 65 and 66: …Thomas also joins the Goodbridge
Page 67:
With the limited knowledge that we
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