Report on Exchanges - INSEAD CALT

More documents

Recommendations

Info

o The Goodbridge – Bauer alternative :• Goodbridge? Pro’s / Con’s• Prospect Bauer? Pro’s / Con’sIntel needed on the Goodbridge – Bauer alternative7. Is Goodbridge willing to pay for exclusivity or raise its share ?8. What is the level of preparation and knowledge of the Bauer offer (is it actual, virtual ?)9. What is Bauer going to do about the “Ethical” issue ?Just to remind that Nike has had some issues about “child-workers” and Oil companies also faced‘human rights” debates at some point… But It didn’t dramatically affect their partnerships ininternational sports competition (they worked on it of course )10. Is Bauer willing to ease the terms and conditions11. Is Bauer willing to enter in a shorter term sponsoring12. …Decision proposalDiederik will be able to join the call…De : diederik_schouten@deltalloyd.nl [mailto:diederik_schouten@deltalloyd.nl]Envoyé : mercredi 19 juin 2013 22:06Hi,I'm sorry for the silence on my the last days. I'm available for the call tomorrow anytime after18:30h.Groeten,Diederik…Rose would like to get some feedback on her suggested plan of action…From: rose.delannoy@gdfsuez.com [mailto:rose.delannoy@gdfsuez.com]Sent: jeudi 20 juin 2013 11:05It seems we cannot all join at the same time.My suggestion: conf call from 6 to 6:45pm. Call number +32 2 789 81 61Hopefully some can join at 6pm (Isabelle), late comers at 6:30 pm (Diederik, Silvano, Frederic?) will beable to be up-dated and finalise. Mail with conclusions and “decision” to be sent to Albert tomorrow.OK for everyone?Back to my previous message (attached for convenience), are we all in line on what must be decided: i.e.the plan of action?RegardsRoseAAA/INSEAD/062013 - 46
…now she suggests a meeting agenda and drafts and action plan for the 3 Task Forces…From: rose.delannoy@gdfsuez.com [mailto:rose.delannoy@gdfsuez.com]Sent: jeudi 20 juin 2013 15:13For those who can manage it, could you confirm whether you will participate to the conf call?As it will be difficult to manage 2 group of participation within a very short time, I suggest to follow thescript below during the conf call and indicate 1) agreement 2) non agreement, 3) proposed adaptations on:1. Overall concept of plan of action described below2. On objectives of the task forces3. On the processFor those who cannot join, thank you for giving your comment by mail.Hear you later,RoseDRAFT Plan of action: Team 3 suggests to manage the decision process as follows:Establish 3 task forces with the following tasks:‣ Task force A: works on improving/securing Goodbridge sponsorship. Objectives:1. Secure the sponsorship for 10M€2. Engage in exploring ways to manage the remaining 8M€ need by1. By considering if they can have ideas of sponsors2. By highlighting which type of budget cuts would be necessary (including numberof race to take part in)‣ Task force B: works on clarifying Bauer’s intention and press issues, strengthening our confidencein the deal in order to sign sponsorship. Objectives:1. Investigate on Bauer (including request to UN)2. Without waiting for investigation results, require Bauer to clarify the extent of truth ofinformation found in the press and indicate that should the information be correct,EagleRace is not willing to enter into a sponsorship agreement with them3. Based on hypothesis that EagleRace denies press allegation, start negotiating a step wisesponsorship agreement:1. For short term decision : sponsorship for next year without exclusivity2. For medium term: multiyear sponsorship under a range of possibilities (amount vsexclusivity and guarantees’ against default) to be decided in 6 month’s time‣ Task force C:1. For supporting short term decision with Goodbridge: establish plan of potential budgetcuts and impact (incl number of race Eagle racing would attend)2. For supporting medium term negotiation with Bauer:1. Establish budget planning for next 3 years2. Investigate means to manage the risks arising from and sponsor reuiringexclusivityProcess wise: Start a joint meeting clarifying the context, issues and risks. Set a timing for work and deliverablesSet interim sharing sessions to adapt possible negotiation with Goodbridge and Bauer based on(interim) results from the teams.Inform top management of Eagle Racing to secure their buying of the plan of Action and overalltargets, testing suggestions for new contact for sponsorship.AAA/INSEAD/062013 - 47
Page 1 and 2: EagleRacing Simulation ExchangesGMP
Page 3 and 4: Individual RepliesDiederik is the f
Page 5 and 6: Shahid announces that he did not re
Page 7 and 8: Sir Ralph takes time to see if he c
Page 9 and 10: Depending on the past nego with Goo
Page 11 and 12: me represents a risk to the image t
Page 13 and 14: …after finally receiving the emai
Page 15 and 16: …now Edson joins the discussion a
Page 17 and 18: …Edson would like to get some fee
Page 19 and 20: …allowing Frank to send the final
Page 21 and 22: Two Truths and a LieHi. Let me intr
Page 23 and 24: Peter agrees to sign with Bauer…D
Page 25 and 26: I am afraid I can’t join you in y
Page 27 and 28: …allowing Vincent to send the fin
Page 29 and 30: Financial security for3 yearsEthics
Page 31 and 32: The practical organization of our w
Page 33 and 34: I have added my comments to Rose’
Page 35 and 36: - Does the contract with Eagle’s
Page 37 and 38: Kind regardsRoseCriteriao requiring
Page 39 and 40: Isabelle joins the team and explain
Page 41 and 42: oLeveraging : networking through pa
Page 43 and 44: What will be the value of the brand
Page 45: Current issues and subsequent risks
Page 49 and 50: If Frederic and Diederik do not add
Page 51 and 52: TEAM 4I try to activate the team by
Page 53 and 54: … Peter continues the game and su
Page 55 and 56: With regard to my opinion on the ca
Page 57 and 58: From above I would conclude that th
Page 59 and 60: Bernard too agrees to the Team Lead
Page 61 and 62: We are all in same boat reg Episode
Page 63 and 64: No matter what, we should probably
Page 65 and 66: …Thomas also joins the Goodbridge
Page 67: With the limited knowledge that we

Report on Exchanges - INSEAD CALT

Create successful ePaper yourself

Delete template?

Save as template?