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The Internationalization of Corporate R&D

The Internationalization of Corporate R&D

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THE INTERNATIONALIZATION OF CORPORATE R&DAccording to some studies, there is clear evidence that smaller and more innovativecompanies also internationalize some <strong>of</strong> their business activities. <strong>The</strong>se smaller companiestend to keep their more advanced R&D in the region.Some findings also show that new, small businesses will keep most <strong>of</strong> their jobs in theBay Area until their business processes and products mature. To a greater extent than inthe past, these companies create most <strong>of</strong> the innovation and new jobs in the region.When Bay Area companies expand, they will start creating more jobs and relocateexisting jobs outside the region (BJSA 2004).<strong>The</strong> fact that venture capital firms encourage the companies they invest in to considerinternationalization <strong>of</strong> certain business segments is affecting the Bay Area job market.According to experts, R&D connected to product customization and development willcontinue to go elsewhere, including to other parts <strong>of</strong> the U.S.8.4.2 <strong>The</strong> Importance <strong>of</strong> Capitalizing on Regional Strengths<strong>The</strong> rapid growth <strong>of</strong> markets outside the U.S. is driving Bay Area and SiliconValley companies to locate some <strong>of</strong> their activities closer to their customers. Companiestoday must identify which functions to move closer to important marketsand which to keep in the region. <strong>The</strong> companies also need to find new ways tocollaborate, complement and compete with companies abroad.<strong>The</strong> Bay Area’s regional strengths will play a larger role than before. Business segmentsthat are aligned to the region’s strengths are more likely to create new jobsand growth, such as research, marketing and headquarter functions. Design anddevelopment segments are likely to be increasingly distributed as companies movethem closer to manufacturing facilities and customers (BJSA 2004). Examples <strong>of</strong>initiatives targeted toward improving state and regional competitive strengths arementioned in Section 8.5.2.One likely result <strong>of</strong> these trends is that ideas and funding will come from the U.S.,while more <strong>of</strong> the R&D work needed to bring products to markets will be done abroad.8.4.3 Change in Employee StructuresSome <strong>of</strong> the experts interviewed for this study mentioned that one impact <strong>of</strong> <strong>of</strong>fshoringfrom Silicon Valley is that the R&D skill level in the region is moving upthe value chain and the mid-range skill level shows tendencies <strong>of</strong> being “hollowedout.” <strong>The</strong> Bay Area has shown tendencies to lose out to other regions in engineeringjobs associated with cost-reduction, fine-tuning processes and expanding productfeatures. <strong>The</strong>se engineering jobs are expected to decline further.193

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