12.07.2015 Views

The Internationalization of Corporate R&D

The Internationalization of Corporate R&D

The Internationalization of Corporate R&D

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

THE INTERNATIONALIZATION OF CORPORATE R&D10.4 <strong>Corporate</strong> R&D Activities in China10.4.1 Number <strong>of</strong> Foreign R&D Centers is Growing RapidlyAs the previous section has shown, transferring knowledge and technologies to Chinathrough foreign companies has been a long-standing goal <strong>of</strong> China’s FDI policies.However, foreign companies’ establishment <strong>of</strong> R&D centers in China is a relativelyrecent phenomenon. A few pioneering companies, such as Micros<strong>of</strong>t, Nortel,Ericsson and Nokia, set up innovative R&D labs in China in the second half <strong>of</strong> the1990s. Since 2000, the number <strong>of</strong> foreign R&D centers in China has increaseddramatically.While in the 1980s and 1990s most R&D activities by foreign companies in Chinaconsisted primarily <strong>of</strong> product development and adaptation to the Chinese market,now large multinational companies, many <strong>of</strong> whom are technology leaders in theirfields, are increasingly locating innovative R&D in China. We use the term“innovative” to differentiate between R&D activities devoted merely to adaptingproducts to the Chinese market (adaptive R&D), and operations with a scope andnature that exceeds the domestic Chinese market. Centers with innovative R&Dfunctions are also sometimes referred to as “global R&D centers.”Examples <strong>of</strong> companies carrying out innovative R&D in China include Nokia,Micros<strong>of</strong>t, Ericsson, Intel and Motorola. For example, “Nokia shifted a significantpart <strong>of</strong> its third-generation s<strong>of</strong>tware development to Hangzhou, transferringtechnologies and people from the former competence centre in Finland” (vonZedtwitz 2004). Another example <strong>of</strong> an “early mover” locating innovative R&Dactivities in China is Micros<strong>of</strong>t. Micros<strong>of</strong>t China’s R&D operations are an importantpart in Micros<strong>of</strong>t’s global value chain. One <strong>of</strong> Micros<strong>of</strong>t’s six research labsworldwide, Micros<strong>of</strong>t Research Asia (MSR Asia) established in 1998 and employingapproximately 170 researchers, is based in northwest Beijing. In late 2003, Micros<strong>of</strong>topened its Advanced Technology Center (ATC) in the same building (Buderi 2005).<strong>The</strong> lab and the technology center are not only researching and developing productsaimed at the Chinese market, but also expect to be the key technology transfer pointfor a host <strong>of</strong> new Micros<strong>of</strong>t products worldwide, such as web search and mobiletechnologies.<strong>The</strong>re are three ways for foreign companies to establish R&D operations in China: aswholly independent R&D labs; as R&D departments or activities within either abranch <strong>of</strong> a Chinese operation or a joint venture with Chinese partners; and, ascooperative R&D with Chinese research universities or institutes (von Zedtwitz2004). According to Gassmann & Han (2004), the more sensitive the technology isfor the company, the more likely that its Chinese operations are wholly foreign-243

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!