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Revenue* (RM Million)+ 15.5%+ 5.8%+12.8%5,6066,324Revenue+12.8%As part of the company’s effort toimprove margins, the Smart Spendinitiative was launched during theyear where the company aggressivelyc a p i t a l i s e d o n c o s t s a v i n gopportunities in the network, andsales and marketing areas withoutcompromising on service. Meanwhile,in its efforts to increase data capacityand coverage, Celcom’s total capexspending for 2009 was aroundRM770 million with almost 45.0%spent on 3G.1,471 1,476 1,544 1,606 1,6994Q 081Q 09 2Q 09 3Q 09In addition to the expansion intraditional dealerships, Celcom alsoventured into personalised home-tohomechannels and enhanced itspenetration into the IT retail arena.This is in line with its strategy tolead Celcom to the number oneposition in the telecommunicationsindustry via mobile broadband.BroadbandIn 2009, Celcom maintained its positionas the leading Mobile Broadbandprovider with 511,000 subscribers, andan overall broadband growth of 124.1%from the previous year, contributingclose to 6% of Celcom’s revenue ascompared to only 2% in 2008. Celcomalso launched Malaysia’s first data onlymobile broadband prepaid pack, aswell as the Celcom Broadband WeeklyUnlimited service and Celcom4Q 09 FY08 FY09* - For FY08, revenue from Fibrecomm was excluded due to demerger (for comparison purpose).With Fibrecomm, revenue was RM5,624 million.– All revenue figures are inclusive of other operating income.Broadband Youth Package to postpaidand prepaid customers.EnterpriseC e l c o m ’ s E n t e r p r i s e d i v i s i o nconsolidated its position in 2009 asthe dominant business mobileprovider in Malaysia. It rebranded itsname to Celcom Biz, from PowerToolspreviously, and enjoys a dominantshare of the corporate and employeemarket in the country.Whilst maintaining its position as theBlackBerry market leader in Malaysia,Celcom Biz is also the largestMachine-to-Machine (M2M) solutionsprovider in the country, and alsoprovides bulk messaging, microwaveleased circuits, satellite services,mobile PABX, and customised verticalmobile applications.InitiativesDistribution Channels2009 saw tremendous growth inCelcom’s retail universe. Exclusivekey dealers surpassed the 1,500mark, contributing to the company’srapid growth in the postpaid voiceand data segments. The year endedwith Celcom as the undisputed leaderin the mobile broadband space.Annual Report 2009 • 107