Download - Axiata Group Berhad - Investor Relations

These financial improvements are adirect result of Axiata’s concertedefforts to transform the way we dobusiness at all levels. Not only didwe introduce a new brand andi d e n t i t y f o r t h e G r o u p a n dimplemented a new distinct set ofstrategies and initiatives, we put inplace corporate governance policiesincluding a new code of conduct andoperating procedures to ensuretransparency and accountabilityacross the Operating Companies(OpCos). With a strong focus onpeople, we brought in a diverse andc a p a b l e s e t o f e x p e r i e n c e dprofessionals and are building up ourcurrent workforce with world-classLeadership Development and TalentManagement programmes; to leadthe transformation both at theCorporate Centre and in each of theOpCos.Accordingly, the OpCos also changedtheir names, incorporating the name“Axiata” as part of their legalcompany identity. Recently, oursubsidiary in Bangladesh launched itsnew brand name and logo, Robi,marking the completion of therebranding exercise, which thus farhas been accomplished with positivefeedback from all stakeholders.With all these efforts, our share priceon Bursa Malaysia Securities Berhad( B u r s a S e c u r i t i e s ) r e s p o n d e dpositively, outperforming the KualaLumpur Composite Index (KLCI) by22% in the first quarter of 2010.Looking ahead, Axiata will certainlycontinue to face challenges, bothfrom an economic and industryperspective, but we believe we arein a good position to face them.Axiata’s commitment totransformation makes it a modelGovernment-Linked Company (GLC)in the broader context of the GLCTransformation (GLCT) Programmeand Khazanah Nasional Berhad’s(Khazanah) intent to nurture regionalchampions.The wave of transformation wascarried across the Group, as ourOpCos refreshed their logos toincorporate the Axiata “Prism” – aunifying symbol reflecting our richcultural heritage, vibrant anddiverse.Just as Axiata is in transformation,so is the global mobile industry. Linesare continuously blurring with changeexpected on all fronts – devices,consumer behaviour, networktechnologies, content and servicesas well as increasing competition,from both traditional and nontraditionalsectors.As of Q1’2010 2 the global mobilepenetration rate stands at 71% whilstin Asia Pacific alone, it is 59%. Bythe end of 2014, Asia Pacific wouldhave accounted for more than 50%of the world’s expected 6.8 billionmobile connections.2 GSM Association: Wireless IntelligenceQ1’ 2010Annual Report 2009 • 013