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REVENUEINR (Billion)EBITDAINR (Billion)PATINR (Billion)SUBSCRIBERS(Million)BLENDED ARPUINRBLENDED MOU(Mins)8.89.528.434.1101.5124.543.063.82812044193932008 2009*2008 2009*2008 2009** 2009 financial year ending 31 March 20102008 2009*2008 2009*2008 2009** Minutes ofuse/sub/monthBUSINESS REVIEW 2009The Indian telecommunications sectorwitnessed fierce price competition inthe past twelve months (April 2009to March 2010), with a flood of newlaunches across service areas.Lower tariffs coupled with higherchannel payout by new competitors,and increased incidence of multipleSIM ownership led to an all-time highin reported subscriber net additions.In such a scenario, improving capacityutilisation and operational efficiencies;leveraging of spectrum and scaleadvantage in incumbent serviceareas; a calibrated approach for newareas; sophisticated processes; brandpower; and a strong balance sheet,p o s i t i o n e d I d e a t o e m e r g ecompetitively stronger during andafter the current difficult phase ofmarket overcapacity and hypercompetition. Idea recorded thehighest revenue growth amongstother listed telcos in India, resultingin an increased market share in ahyper competitive market.FINANCIAL PERFORMANCEThe regulatory impact of grant oflicences for dual technology and tonew players, became evident in theform of increased competition in2009. Even though the Indiantelecommunications market alreadyhas arguably the world’s lowesttariffs, increased competition andprice cuts meant erosion in averagerealised rate per minute.For the financial year ending31 March 2010, Idea recordedrevenue of INR124.5 billion; EBITDAof INR34.1 billion. PAT was at INR9.5billion.REGULATORY OVERVIEWIndia’s regulatory environment ishighly dynamic, marked by significantdecisions made by Department ofT e l e c o m m u n i c a t i o n s ( D o T )throughout 2009 especially in thearea of interconnection, merger andacquisitions, MNP as well asspectrum.Axiata Group Berhad • 134