Download - Axiata Group Berhad - Investor Relations

Revenue (IDR Billion)+ 35.4%+ 12.3%+ 14.2%12,15513,879REVENUE+14.2%2,978 2,925 3,328 3,5924Q 081Q 09 2Q 09 3Q 094,0324Q 09 FY08 FY09FINANCIAL PERFORMANCERevenue grew 14.2% to IDR13.9 trillionon the back of XL’s more affordabletariffs, driving heavier usage. A smartspending policy stabilised OPEXdespite the revenue increase. Thecombination of top line growthcombined with lean cost managementallowed EBITDA to grow by 20.9%to IDR6.2 trillion with marginsimproving to 44.7%.CAPEX spending was prudent in2009 decreasing to IDR5.3 trillion.XL turned FCF positive in the secondquarter of 2009, recording FCF ofIDR2.6 trillion by the end of the year.XL paid a total of IDR400 billion andUSD556 million in debts, withproceeds from the Rights Issue andinternal cash flow. Total Debt at theend of 2009 was IDR13.5 trillion, a28.1% decrease.InitiativesThe key business initiativesimplemented during the year, andthe continued focus in 2010 are:• Marketing: XL rejuvenated itsbrand value by adding elementsof ‘Fun and Excitement’, creatingproducts which were aligned to anetwork capacity strategy,delivering customised productsthat met customers’ needsregionally and improved thevisibility of its products.• Network: XL ensured sufficientcapacity to support promotionalprogrammes and continuouslyimproved network quality in areaswhere XL products are sold.• Distribution Channels: XLimproved its visibility andcoverage in its network areas byoptimising supply and demand ofstarter packs and top ups. XLalso improved on management ofits channels and engagement withdealers.• Human Resources: X Lrestructured its organisation tofurther realise the potential valueof its employees and improveefficiency.Annual Report 2009 • 115