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Talent AttractionAxiata is also taking steps to establishitself as an employer of choice bystrengthening its Employee ValueProposition. Steps taken include:• A robust talent management andl e a d e r s h i p d e v e l o p m e n tprogramme• Facilitating regional careerprospects through open resourcingand encouraging cross-countryassignments• Encouraging diversity of itsemployee population• Differentiated compensation andrewards based on performance• A high performance and integritycultureTalent RetentionAs part of its talent retentioninitiatives, Axiata continues tobenchmark itself against other topperformingcompanies in terms ofoverall remuneration. In 2009, Axiataalso introduced a highly performancebased ESOS as a retention tool.Axiata Asean Leadership ForumAxiata is committed to shaping thefuture of Asia by developing humancapital throughout the region. TheAxiata Asean Leadership Forum is inline with our objective to nurturet a l e n t v i a s e l f - l e a r n i n g a n dd e v e l o p m e n t , l e a d e r s h i p a n dfunctional programmes, cross-countryassignments and exposures, withcoaching and mentoring opportunitiesfrom our leaders and captains ofindustry. The forum is an annualseries organised by Asian Strategy &Leadership Institute (ASLI) with thesupport of Axiata, which bringstogether Government, Business andThought Leaders to reflect on thekey challenges facing ASEAN andbusiness opportunities in the region.The Axiata 7th Asean LeadershipF o r u m – w i t h i t s t h e m e o fT r a n s f o r m i n g A S E A N , m o v i n gforward, was held on 5 April 2010 inKuala Lumpur, where the PrimeMinister of Malaysia, Dato’ Sri MohdNajib Tun Razak delivered theKeynote Address and received theinaugural ASEAN TransformationalLeader Award.EnvironmentalPerspectiveAs a regional telecommunicationsgroup, Axiata is aware of the needto reduce the environmental impactof its operations. There are over27,000 BTS sites across the groupwhich consume approximately324,000 Mwh of energy units everyyear. The energy is mainly used foroperating BTSs, air conditioners andthe battery charging system. In siteswhere grid power is available for lessthan 24 hours, diesel generators (DG)and valve-regulated lead-acid (VRLA)batteries are used. The running ofdiesel generators is not only 13 timesmore expensive but also causescarbon dioxide (CO 2) emissions whichi s h i g h l y d e t r i m e n t a l t o t h eenvironment.Annual Report 2009 • 149