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Celcom SuksesPrabayar Celcom Sukses waslaunched in partnership with Celcom’ssister company XL of Indonesia, andis targeted primarily at Indonesianmigrant workers. The Sukses brandalso offers the lowest call and IDDrates bundled with great contentsfor mobile phone users through itsportal; Channel Sukses.BlackBerry PrepaidThe first to introduce Daily UnlimitedPrepaid Plans on BlackBerry,Celcom’s BlackBerry Prepaid isavailable to all of Celcom’s prepaidsegments, giving customers unlimitedsocial networking and chatting withits Daily Package for as low as RM1per day.International and valueadded servicesInternational Direct Dial (IDD) andInternational Roaming (IR)Celcom’s IDD rates offer tariffs aslow as 18sen/minute to populardestinations such as Canada, China,Hong Kong, Indonesia, Singapore andthe USA. For International Roaming,Celcom introduced several initiativesin 2009 such as RM38 DataUnlimited Daily Roaming Tariff(DUDRT) under the Axiata Group ofCompanies. A first in the region,where Celcom data users will becapped when roaming to a maximumof RM38 per day, to allow foraffordable usage of broadband whenoverseas.This was followed by a PrepaidRoaming promotion, in whichCelcom’s prepaid customers wereable to direct dial whilst roaming. InAugust 2009, Celcom’s In Flightand On Sea services were launchedsimultaneously.B e s i d e s t h e a f o r e m e n t i o n e dpromotions, Celcom also introducedRoam Saver for postpaid andprepaid, offering up to 82% savingson its roaming rates for calls madefrom Brunei, Indonesia, Singapore,and Thailand to Malaysia.M-CommerceIn 2009, Celcom introduced CelcomAirCash, the region’s first USSD(Unstructured Supplementary ServiceData) based Mobile Financial Service,which was nominated for a GSMAAsia Mobile Awards 2009 for BestMobile Money Service.Unlimited Facebook and Twittervia SMS serviceThe first of its kind in Malaysia, theFacebook SMS service givescustomers access to their mobileFacebook accounts.Meanwhile the Twitter SMS serviceenables customers to follow, receive,or post unlimited Twitter messages,also known as “tweets”, from anymobile device with basic SMScapability for only RM1 per week.Zakat Fitrah payment system viaSMST h i s f a c i l i t y e n a b l e s C e l c o msubscribers to pay Zakat Fitrah viaSMS, and the service was launchedin five states including Selangor,M e l a k a , K e d a h , P e r l i s a n dTerengganu.Regulatory OverviewIn 2009, regulatory activity centredaround carry-over matters thatbegan with the 2008 reviewsundertaken by the MalaysianCommunications and MultimediaCommission, on the Access List andMandatory Standards on Access.Variations to the CommissionDeterminations on these two subjectsnecessitated the review of AccessAgreements amongst all operators.Apart from this, there has been ongoingindustry discussions onimplementation plans of the 3+8mobile number structure. Theimplementation is targeted to takeoff in the last quarter of 2010.Axiata Group Berhad • 110