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Awards & AccoladesAxiata Group BerhadFrost & Sullivan Asia Pacific ICT AwardBest Telecom Group of the Year 2009National Annual Corporate Report Awards (NACRA)2009Gold Award in the Best Designed Annual ReportcategoryMalaysian Corporate Governance Index 2009Merit AwardAlpha South East Asia Annual Deal Awards 2009Best Secondary Deal of The Year 2009 in SoutheastAsiaTelecom Asia Awards 2010Telecom CEO of The YearBest Regional Mobile GroupThe Brand Laureate – SMEs Chapter Awards 2009The Most Preferred Brand: Mobile TelecommunicationsCategory10th PC.com AwardsBest Mobile Broadband Service & Top 10 Power BrandAwardTelecom Asia Awards 2010Best Mobile CarrierMalaysia Business Leadership Award 2009 (MBLA)Telecommunications Sector Award(Dato’ Sri Shazalli Ramly, Chief Executive Officer)Association of Accredited Advertising Agent Malaysiaand The EdgeBrand Building Hall of Fame Award(Dato’ Sri Shazalli Ramly, Chief Executive Officer)Celcom Axiata BerhadFrost & Sullivan Malaysia Telecoms AwardsMalaysian Mobile Service Provider of the Year 2009Frost & Sullivan Malaysia Telecoms AwardsService Provider of the Year 2009Malaysia’s Most Valuable Brands Award (MMVB)2009Ranked Fourth Most Valuable BrandContact Centre World APAC Region Conference2009Silver Medal for Best Contact Centre in Asia Pacific(under 50 Agents)Contact Centre World APAC Region Conference2009Bronze Medal for Best Customer Service Agent in AsiaPacificPT XL Axiata Tbk.Call Center Award 2009Service Excellence in Telecommunications IndustryInvestor Relations Global Rankings Award (IRGR)2009Top 5 Financial Disclosures Company in AsiaIndonesia Golden Ring AwardsBest Operator, Best Customer Service & Best OperatorProduct for XL PrepaidTelecom Asia Awards 2009Best Mobile CarrierBest Emerging Market CarrierEuromoney – Asia’s Best Managed Companies 2009Overall Most Convincing and Coherent Strategy –IndonesiaSelular Award 2009Best Corporate Social Responsibility (CSR)Axiata Group Berhad • 036
The Best Company Image 2009Silver Award for XL Contact CentreMarketing AwardBest Innovation in MarketingBroadband Award 2009Best BlackBerry ServicesGadget Award 2009The Best Inovation BlackBerry ProviderBrand of Choice by CommunityAwarded by Swa Magazine in acknowledgement of XL’sservices in Indonesian communitiesIndonesia Human Capital Study (IHCS) Award 2009The Best Human Capital Index in TelecommunicationsIndustry 2009CEO Idaman 2009CEO Idaman 2009 for Telecommunications Industry(Hasnul Suhaimi, President Director)One of ten CEO Idaman 2009 in the Ideal Cross-industrycategory (Hasnul Suhaimi, President Director)PR People of The Year 2009Gold Winner for Company Spokesperson Category(Hasnul Suhaimi, President Director)Silver Winner for Executive Corporate CommunicationCategory(Myra Junor, GM Corporate Communication)Dialog Telekom PLCSLIM-Nielsen People’s AwardsPeople’s Youth Brand of the YearAxiata (Bangladesh) LimitedBangladesh Mobile Phone Business Association(BMBA) AwardBest Service ProviderThe Weekly Financial Mirror-Samsung Mobile &Robintex Business AwardBest Telecommunications CompanyIdea Cellular LimitedEconomic Times Corporate Excellence Award 2009Emerging Company of The Year4th Buzziest Brand in IndiaAwarded by leading brand and marketing media house,agencyfaqsBest Celebrity Endorsement of the Year AwardAwarded by NDTV for innovative communicationcampaigns with Brand Ambassador Abishek BachchanM1 LimitedNational Arts Council’s Patron of the Arts Awards2009Distinguished Patron of the ArtsExcellent Service Award 200928 Silver, 4 Gold and 5 Star awardsSamart I-Mobile Public Company LimitedPrime Minister’s Export Award 2009Design Excellence AwardPeople’s Mobile Telecom Brand of the YearFrost & Sullivan Market Share Leadership Award2009Mobile Services MarketAnnual Report 2009 • 037
Page 7: Corporate InformationGROUP COMPANY
Page 10 and 11: Axiata Group Berhad • 010Tan Sri
Page 12 and 13: Chairman’s StatementI am pleased
Page 14 and 15: Chairman’s Statement3 The World B
Page 16 and 17: Chairman’s StatementDato’ Sri J
Page 18 and 19: President & GCEO’s Business Revie
Page 20 and 21: O P E R A T I N G C O M P A N I E S
Page 26 and 27: Reporting byGeographical LocationMA
Page 28 and 29: Simplified GroupBalance SheetTotal
Page 30 and 31: Major Milestones1994February 1994A
Page 32 and 33: Major Milestones2007June 2007Indoce
Page 34 and 35: Axiata GalleryAxiata Group Berhad
Page 38 and 39: Feature article:The Future of Mobil
Page 41 and 42: Strengthin DiversityDiversity is ke
Page 43 and 44: Axiata’s vision is to be a region
Page 45 and 46: Major Associates/AffiliatesINDIAIDE
Page 47 and 48: 24.42%Samart I-Mobile PublicCompany
Page 49 and 50: From left to right:Dato’ Sri Jama
Page 51 and 52: Dato’ Sri Jamaludin IbrahimAge 51
Page 53 and 54: Datuk Azzat KamaludinAge 64, Malays
Page 55 and 56: Dr. Farid Mohamed SaniAge 34, Malay
Page 57 and 58: From left to right:Dr Hans Wijayasu
Page 59 and 60: Suryani HusseinGroup Company Secret
Page 61 and 62: 04Michael KuehnerManaging Director
Page 63 and 64: Profile of Operating Companies’ M
Page 65 and 66: THE BOARD OF DIRECTORSRole and Resp
Page 67 and 68: Statement on Corporate GovernanceAx
Page 69 and 70: Where any direction or decision is
Page 71 and 72: Statement on Corporate GovernanceAm
Page 73 and 74: Board CommitteesFour standing Board
Page 75 and 76: Statement on Corporate GovernanceES
Page 77 and 78: In ensuring fairness and promoting
Page 79 and 80: INTRODUCTIONPursuant to Paragraph 1
Page 81 and 82: Statement on Internal Control1.2 Bo
Page 83 and 84: A process was introduced in 2009 to
Page 85 and 86: Statement on Internal Control3.3 Re
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Risks Identified by The GroupAPPEND
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The Board of Directors of Axiata is
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Others• Reviewed and approved Axi
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Board Audit Committee Reportiii)iv)
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iii)iv)Discuss problems and reserva
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Board Audit Committee Reportvii) Re
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7.0 REVIEW & EVALUATION PROCEDURES
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Subscriptions by TechnologYReported
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Business ReviewAbout CelcomCelcom i
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Business ReviewREVENUERM (Billion)E
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EBITDA (RM Million)+ 14.3%+ 6.0%+ 1
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Celcom SuksesPrabayar Celcom Sukses
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Business ReviewAbout XLXL, which st
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REVENUEIDR (Billion)EBITDAIDR (Bill
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EBITDA (IDR Billion)+ 92.5%+ 17.5%+
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Business ReviewAbout DIALOGDialog i
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REVENUESLR (Billion)EBITDASLR (Bill
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EBITDA (SLR Million)+ > 100%+ 19.3%
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Business ReviewAbout ROBIRobi is a
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REVENUEBDT (Billion)EBITDABDT (Bill
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Business ReviewABOUT HELLOA pioneer
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REVENUEUSD (Million)EBITDAUSD (Mill
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Business ReviewABOUT IDEAIdea is a
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REVENUEINR (Billion)EBITDAINR (Bill
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Business ReviewABOUT M1M1 is a lead
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REVENUESGD (Million)EBITDASGD (Mill
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PAKISTANMULTINET PAKISTAN(PRIVATE)
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Feature article:Mobile App Storesa
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AdvancingAsiaAxiata is committed to
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Axiata provides affordableand innov
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Talent AttractionAxiata is also tak
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Corporate ResponsibilityCommunity P
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XL also collaborated with ICT Watch
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156 Directors’ Responsibility Sta
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Directors’ ReportThe Directors ha
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EMPLOYEES SHARE OPTIONS SCHEME (“
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Directors’ ReportDIRECTORS’
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Income StatementsFOR THE FINANCIAL
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Balance SheetsAS AT 31 DECEMBER 200
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Consolidated Statement of Changes i
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Cash Flow StatementsFOR THE FINANCI
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3. BASIS OF PREPARATION OF THE FINA
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Notes to the Financial StatementsFO
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3. BASIS OF PREPARATION OF THE FINA
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4 SIGNIFICANT ACCOUNTING POLICIES (
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4. SIGNIFICANT ACCOUNTING POLICIES
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5. CRITICAL ACCOUNTING ESTIMATES AN
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6. SIGNIFICANT GROUP RESTRUCTURING,
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8(c) DIRECTORS’ REMUNERATIONGroup
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13. SHARE CAPITALGroupCompany2009 2
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14. EMPLOYEES’ SHARE OPTION SCHEM
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16. BORROWINGS (CONTINUED)2009 2008
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18. AMOUNTS DUE FROM/(TO) SUBSIDIAR
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21. INTANGIBLE ASSETS (CONTINUED)(a
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22. PROPERTY, PLANT AND EQUIPMENT (
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24. PREPAID LEASE PAYMENTS (CONTINU
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27. ASSOCIATES (CONTINUED)(ii)Axiat
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30. INVENTORIESGroup2009 2008RM’0
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34. CASH FLOWS FROM/(USED IN) OPERA
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35. CONTINGENCIES AND COMMITMENTS (
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36. HEDGING TRANSACTIONS (CONTINUED
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40. SEGMENTAL REPORTING (CONTINUED)
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41. FINANCIAL RISK MANAGEMENT OBJEC
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42. INTEREST RATE RISK (CONTINUED)M
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45. LIST OF SUBSIDIARIESThe subsidi
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45. LIST OF SUBSIDIARIES (CONTINUED
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48. RELATED PARTY TRANSACTIONS (CON
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Statement by DirectorsPURSUANT TO S
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Independent Auditors’ ReportTO TH
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OPERATING COSTSFor FY09 the Group
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Intangible AssetsIntangible assets
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DIRECTORS’ DIRECT AND INDIRECT IN
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Shareholding StatisticsAS AT 30 APR
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No.Compliance Issue6. VARIATION IN
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TransactingCompaniesTransactingRela
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List of Top Ten PropertiesAS AT 31
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Glossary3GThe third generation of m
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LOALimits of AuthorityLTELong Term
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Notice ofAnnual General MeetingNOTI
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Notice of Annual General MeetingNot
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AdministrativeDetails for the 18thA
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Proxy Form(Before completing the fo
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